23Red’s autumn Update

It’s been a busy few months at 23red and we’re pleased to share with you what we’ve been up to!  We held another packed event highlighting award-winning creative with a positive impact; we’ve got some incredible case studies showcasing our recent work; and some updates on new clients and agency activity.

We hope you enjoy reading, get in touch if you’d like to find out more. 

Winning Creativity: Insights from Cannes on Purpose, Partnerships and Progress

We held the next event in our Do.Feel.Think.Purpose series, sharing inspiring campaigns from the Cannes Lions International Festival of Creativity, particularly those that stood out not only for their innovation, but also for their commitment to people and the planet.

Cannes Lions entries in 2024 showed a balance between purpose and profit, with wins for big brands like Orange and Unilever.

Creative Director Tristan Cavanagh, shared his top ten insights from some of the campaigns that drove meaningful change, and also a wonderful mix of case studies.  These campaigns demonstrate the power of purpose-driven partnerships that are transforming industries and pushing boundaries.

At 23red, our purpose has always been clear: to create creative platform ideas that change behaviour for the better. Through our work with our wonderful clients, we've seen incredible success when the public sector, charities, and commercial brands come together to forge strategic partnerships that deliver impactful behaviour change.

Next up – we’re planning an exclusive breakfast event for corporate leaders and brand innovators, with a panel of leading social entrepreneurs offering actionable strategies on how brands can lead the charge for positive change and sustainable impact – watch this space for more details!  

Sport England – Pedal for Paris 

Pedal for Paris was an eight-day bike ride from Manchester to Paris in July 2024, to promote green action and innovation ahead of the Olympic Games in the French capital.

It was led by Sport England chair Chris Boardman and aimed to galvanise the sport and physical activity sector to make a pledge to tackle climate change.

To coincide with the ride, every club and community group in England was – and still is – invited to sign the Going for Green Pledge to become more sustainable.

Pedal for Paris did it all: • Engaged grassroots organisations through to large NGBs • Supported by climate changemakers, experts and academics • Involved local heroes and big name talent • Launched new research and insight • Took place in community settings and world class sports facilities • Activated in person, online, social media, in print 

Over 200 organisations signed the Going for Green pledge, and the campaign achieved a combined broadcast, print and online media reach of 798m. A Pedal for Paris showreel will be on display at Cop29 later this year.

NHS – Be Body Aware campaign

To help drive earlier cancer diagnosis and increase people’s chance of survival, the NHS needs to encourage people to be familiar with their bodies and adopt a mindset of ‘knowing what’s normal for you’.

A major obstacle to early diagnosis is that people are not fully aware of their own body, meaning they can fail to spot important changes.

Working with a coalition of partners we have created new lifesaving touchpoints in bathrooms, bedrooms, and changing rooms across the country. Our message from the NHS features in moments when people are thinking about their body, from getting dressed to going to the toilet. The prompts remind people to check themselves and contact a GP if something doesn’t feel right.

Vital cancer messaging has featured in over 22m personal moments. 

Migrant Help – Leaving 

Ongoing negative rhetoric in the media has left many people desensitised to the plight of refugees around the world. During Refugee Week 2024, we wanted to jolt them out of their numbness.

We needed to put people into the shoes of a refugee and show the human stories behind the stats. One anecdotal insight stood out to us – that many refugees have just 60 seconds to flee their homes.

We flipped the narrative and created a 60-second film showing a UK family frantically packing – making choices between medicine, food, clothing and objects of sentimental value – and set it to a newly-commissioned poem from British-Somali poet, Momtaza Mehri, narrated by Bridgerton star, Adjoa Andoh.

Sold into media alongside a press release packed with key messaging and stats, the film helped us secure 115 pieces of positive media coverage for Migrant Help during Refugee Week, including two pieces in the Daily Mail. 

Brand trends: the role of brands in consumers’ wellbeing

From Dove's "real cost of beauty" ideals tackling the epidemic of appearance discrimination, to the “Be Body Aware” campaign delivered by the NHS and 23red, Jane Asscher shines a spotlight on the increasing number of brands and organisations that are placing consumer wellbeing at the heart of what they do.  Link to the article here.

New business wins

We’re working on some fantastic new campaigns, and with some new clients!   

First up, introducing the TGC Collective – Sport England have appointed us, along with MMC and House of Oddities to lead the next This Girl Can phase. 

We’ve also been awarded the Dry January integrated advertising account by Alcohol Change UK, encouraging people to start the new year by taking a break from alcohol. 

And finally, we’ll be starting work on the Small Talk Saves Lives campaign for Network Rail.

23red purpose - volunteering

We’re passionate about driving positive change, not only through our work with clients, but also by actively supporting local communities.

Some of the 23red team spent a morning at Euston foodbank where they prepared, cooked, baked and packaged over 100 warm meals for those most in need.