24h, News channel revamp.

A complete metamorphosis of RTVE's 24/7 news channel. With a keen focus on modernization and engagement, we've revitalized the channel's look and feel. Our innovative prowess shone bright as we tackled the complex challenge of revitalizing the channel's identity while honoring its unique attributes.

Objectives:

• Global Assimilation: Our mission was to seamlessly blend 24h's identity with RTVE's flagship program, Telediario, while preserving its distinctiveness.
• Preserving Attributes: We retained the channel's dominant red color and a flexible graphic system for adaptability.
• Score and Music: Crafting a fresh score and distinctive identifying music infused new life into the channel.
• Multifaceted Intros: Crafting main intros for daily information blocks and unique intros for diverse segments was essential.
• Immersive Set Design: Designing for expansive set screens ensured a visually compelling backdrop.
• Brand Cohesion: Infusing a unified brand identity across all elements produced created a strong and recognizable presence.

Challenges:

• Cohesive Creativity: Our challenge was to harmonize innovation with brand cohesion, ensuring every element enhanced the channel's visibility.
• Multifunctional Design: Developing a versatile graphic system that accommodates rapid adaptations without compromising aesthetics was key.
• Visual Standout: Crafting a modern, impactful graphic concept was imperative to distinguish the channel in a competitive landscape.
• Comprehensive Solution: We provided an end-to-end solution, from main intros to on-air pieces and set screen design, creating a holistic viewer experience.

In conclusion, the 24h project was a challenge that pushed our creativity and innovation in news broadcasting design.

We crafted over 200 unique items, from visuals to music, seeking new graphic languages. It's a milestone in our journey, representing our commitment to delivering excellence in every aspect of media strategy and design. We couldn't be prouder of the result!

Please check our new website for deeper information about this project.