25 B2B Content Marketing Mistakes That Are Costing Your Business: Non-Native

Hey there! Wish you a Happy Holiday Season. Welcome, to our series about 25 Content Marketing Mistakes. In our previous edition of the series, we discussed the common mistake of not using the potential of PR and news media effectively. Now in this edition. Let’s dive into another mistake that a lot of business owners tend to make in their content marketing efforts and end up not achieving the results they want. Today’s topic is, sharing NonNative content. Let’s break it down and talk about the variance, between sharing Native and Non-native content—exploring their definitions and comparing the downsides of native sharing, with the advantages of going native.

Native vs Non-Native Content Sharing: An Overview

There’s a discussion, in the world of social media marketing regarding the pros and cons of sharing native, versus native content online. Some argue that non-native sharing is more convenient while others firmly believe in the effectiveness of native content sharing. Although non-native sharing is quick and saves time it tends to have lower visibility and engagement rates when compared to native content. In the following sections of this piece, we will explore both forms of sharing content. Delve into the reasons behind the prevalence of content sharing, over non-native alternatives.

What is Native Content Sharing?

Native content sharing involves sharing media content like videos, images, gifs, etc. by directly uploading it to the social media platform rather than merely sharing a link to it. For example, uploading video content as a native file means you’re sending an actual video file straight to the platform. The video will be securely stored on the social media platform’s servers, allowing viewers to enjoy it directly from the platform.

With native sharing, you can take full advantage of the platform’s robust video management capabilities, such as analytics, customizable thumbnails, and powerful video editing tools. Additionally, it enhances the visibility of your video content on the platform, allowing you to connect with a broader audience. 

What is Non-Native Content Sharing?

Non-native content sharing means sharing the URL of a media content that has been uploaded on a different platform. When you share a video through a link, you’re providing a URL that directs to the video content, hosted in a different location. You can choose to host this on an alternate platform such as Dropbox or Google Drive, or opt for your own website instead.

Depending on the social media platform, sharing a video through a link can either integrate smoothly into the viewer’s experience or necessitate that your audience clicks the link to view the video elsewhere — such as directing the user on Facebook to YouTube.

Drawbacks of Sharing Non-native Content

To watch the video, viewers must leave the current webpage.

Storing the video file on your own site could affect its performance.

The video might not be discovered easily on the platform, resulting in a reduced audience reach.

Advantages of Sharing Native Content

Using native content on social media has various advantages.

Enhanced engagement: Native content is more relevant and engaging for the audience because it is made to blend in seamlessly with the platform’s environment and user behavior. In a study it was found that native content outperforms non-native content by 53%.

Increased visibility: Native material is given preference by social media algorithms, increasing the likelihood that the target audience will see it. IHS Technology found that native content has a 20–60% higher chance of being shared compared to non-native content.

Increased brand trust: Because native content is customized for the particular platform and audience, social media users view it as more genuine and reliable. 43% of millennials prefer native content more than non-native content, according to Forbes research.

Cost-effective: Producing native content is frequently less expensive than producing several iterations of the same material for several platforms. This is due to the fact that native content can be reused across several platforms after being developed once, which saves both time and money.

Improved user interaction: Native content is made to blend in perfectly with the platform’s user interface, giving viewers a better overall experience. According to a LinkedIn study, native video content is 40% more likely to be viewed on the platform by users than non-native video material.

Tips To Create Effective Native Content

Businesses must provide quality native content if they want to meet their marketing objectives. Here are some other things to consider:

Use visually attractive material: Using visually appealing photos and videos in the native content is crucial because they are more appealing than text-based content. To effectively grab visitors’ attention and convey your message, use visually appealing and pertinent content.

Keep it short and sweet: Since people’s attention spans are becoming shorter, it’s critical to keep your content brief and straightforward. Make use of attention-grabbing headlines and subtitles to draw readers in and effectively convey your point.

Employ a uniform brand voice: When it applies to brand development, consistency is essential. To make your brand easier for users to recognize and recall, use a single brand tone throughout all of your native content.

Test and optimize: Native material has the advantage of being easily tuned and adjusted to enhance performance. Utilize analytics software to monitor the effectiveness of your material and modify your approach as necessary.

Interact with your audience: The main goals of social media are interaction and establishing a rapport with your audience. Encourage individuals to express their ideas and opinions by answering questions and leaving comments.

Leverage user-generated content: This type of content is a great way to increase audience engagement and trust. Urge your fans to produce and distribute brand and product-related content.

Conclusion

Native content is now a crucial component of any effective social media marketing plan. Businesses may boost engagement, visibility, credibility, and conversions by producing content that is tailored to the platform’s environment and user behavior. This will ultimately increase the return on investment.

Numerous statistics show how well native content works to increase engagement and outcomes on social media networks which bolsters the advantages of adopting it. The benefits of employing native content are numerous and can assist organizations in reaching their marketing goals, ranging from increased views and shares to improved reputation and more conversions.

 In order to be relevant and competitive in the digital landscape, businesses need to stay abreast of the newest trends and techniques in social media, including the utilization of native content. For companies looking to boost their visibility on social media and generate results, native content may be a game-changer with the correct plan and approach.