3 Common Lead Generation Mistakes and How to Fix Them
Nilofar Nigar
🚀 I help founders build brand, revenue, and grow their personal brand by developing the right systems and processes. I use high-growth marketing and a connected approach.
🛑 Struggling to generate quality leads? 🛑
If you’re not seeing the lead quality you want, you might be making one (or more) of these common lead generation mistakes.
The good news?
You can fix them. 🔧
Let’s dive into the top 3 mistakes marketers make when generating leads—and how to turn things around.
🚩 Mistake 1: Prioritizing quantity over quality.
📉 The fix: Get clear on your ICP (Ideal Customer Profile).
When you target too broadly, you end up with leads that don’t align with your sales criteria. Define exactly who your ideal customer is, and create lead-gen campaigns that speak directly to them.
🚩 Mistake 2: Not aligning with sales.
📉 The fix: Schedule regular marketing-sales syncs.
When marketing and sales aren’t on the same page, lead quality suffers. Regular check-ins ensure you’re both chasing the right leads and closing deals faster.
🚩 Mistake 3: Relying on the wrong lead-gen channels.
📉 The fix: Test, analyze, adjust.
Not all channels will generate high-quality leads. Review your analytics to see where the best leads are coming from, and double down on what’s working.
Small adjustments can make a big difference.
When you fix these mistakes, you’ll notice better lead quality—and a more efficient sales process.
💬 Your turn: Have you fallen into any of these traps?
Comment below with your experience and let’s talk about how you can improve lead quality.