Are These 3 Content Misconceptions Holding Your Coaching Business Back?

🚀 Hello Coaches!

If you've been spending endless hours curating content for your coaching business with little to no conversion, this newsletter might just be the beacon of light you’ve been seeking!

Numerous coaches in our community have been expressing concerns over content creation and its efficacy in converting prospects into clients. Today, we are dispelling the Top 3 Misconceptions that could be surreptitiously sabotaging your content marketing efforts.

🧐 Misconception 1: “Keep It Short, Always!”

• 🎯 Reality Check: There’s no such thing as too long, only too boring or irrelevant. It's about crafting content that is magnetically irresistible and supremely relevant to your audience. The same person that just skipped your 3 minute video content, will read a 900-page book a single weekend. People don't have shorter attention spans they simply have more options for quality.Pro Tip: Engage your audience with content that speaks directly to their pain points, intertwining narratives that keep them hooked. If your material is a page-turner, length becomes irrelevant!

🎉 Misconception 2: “Great Content Needs No Direction”

• 🎯 Reality Check: A lack of a clear Call to Action (CTA) can leave your audience adrift, unsure of what steps to take next even with stellar content in front of them.Don't assume your audience knows what to do just because you do.They don't. Tell them where they should go next.Pro Tip: Try one of these 2 types of CTAs CTA: 1. Engagement CTAs like “Leave an emoji if you agree” or "tag a friend that needed to hear this" to foster interaction and;CTA 2. Directive CTAs such as “Download our free guide” or "click in the link in the bio to sign up for my webinar" to gently nudge them deeper into your ecosystem.

💍 Misconception 3: “Proposing on The First Date”

• 🎯 Reality Check: Immediately pushing for sales or significant commitments can be off-putting. Romance your audience first - allow them to become acquainted with your offerings gradually.Pro Tip: Utilize your everyday posts to cultivate trust and establish authority. Let the “Power Content”, which has been crafted meticulously to showcase your expertise and results, be the one that invites them to step into a call or make a purchase.

🚀 Power Content Masterclass Alert!:

I am creating a free masterclass on how to create your top 3 power contents that attract cold leads into raving fans.

🎟️ Secure Your Spot ➡️ Comment the word "content" and I will send you the link to sign up for the masterclass it is free

See what I did there? wink wink

Best,

Sali🌻