3 DIFFERENCES BETWEEN ONLINE CONTENT WRITERS VS. COPYWRITERS

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If you’re a freelance writer looking to start a copywriting business it is absolutely critical that you know the difference between these two art forms, so you best know how to present yourself and find new clients.

On the flip side, if you’re an entrepreneur or a business owner looking to hire a freelance writer, knowing the difference will make sure you hire a writer that suits your needs. And let me tell you a copywriter is very different from a content writer, they often have different styles, tones, techniques, processes, and even personality types.

If you fall into either one of those categories, whether you’re looking to start a copywriting business or scale your business through copywriting, be sure to subscribe to The Right Phrase Pays here on LinkedIn for more tutorials on copywriting and marketing.

Before we dive into the 3 key differences between content writing and copywriting I want to dispel one gigantic myth and to be honest, it’s kind of a crock of crap. I hear it all the time. 

“Alex, I cant write my own copy, I’ve never been trained to write correctly, I didn’t do well in english class in school or in college and I just don’t have that formal writing ability.”

I’ll be honest with you, some of the best copy out there, copy that I’ve read, copy that I’ve written, is actually super informal! It’s fun, it's engaging. This might blow your mind a little but there have been copy split tests that have proven copy written at a 3rd-grade level actually outperforms copy written at a college level.

It just goes to show we love information that’s easy to consume, is simple and that gets the point across.

Okay, so with that here are the 3 key differences between content writing and copywriting.

Key Difference #1: Purpose

The first key difference between content writing and copywriting is the purpose. Copy is written with the purpose of creating a sale. So this might be a webinar script, a sales letter, a video sales letter, or a Facebook ad. Anything that’s written with the purpose of creating a conversion or a sale.

Content, on the other hand, is written with the purpose of creating engagement. So think blog posts, videos- like I’m recording now, Instagram posts, captions, images, graphics, these are all pieces of content that are used to create engagement.

Key Difference #2: Direction

The second key difference between content writing and copywriting is direction. Copywriting is extremely one-directional. It’s linear, it’s strategic, it’s intentional, and it ends with a singular call to action which is normally to buy, or to opt-in.

A very good copywriter will write every single sentence in a way that entices the reader to read the next sentence.

They’ll guide them through a buying experience, with the end result of taking that most wanted response, whatever that might be.

Content on the other hand is very multi-directional. It’s like a conversation between friends there are tangents and sidebars and “oh my god did I tell you about this” and “by the ways.” So think of a blog post and how it creates conversation and engagement.

There’s often links to multiple different sources and locations, and multiple different questions and calls to action included in that blog post.

Key Difference #3: Goal

So the 3rd and final key difference between content writing and copywriting is the goal. As I mentioned before copy presents an offer. So the goal of a good copywriter should be to increase conversion rate and ultimately increase revenue. Content on the other hand creates engagement and builds brand loyalty, so the goal of a content writer should be to get more likes, shares, comments, and add goodwill and value to your business.

Now, one isn’t more important than the other, in fact every business absolutely needs both.

The more content and value you add, the more brand loyalty you create, the easier it is to sell.

So a content writer really makes a copywriter's job a whole heck of a lot easier.

My advice to you is whether you’re a content writer or a copywriter, stay in your lane, hone your craft, the more confident you are in what you do the easier you’ll be able to find clients and present your skills in a really powerful way.

If you found this helpful please share… and in the comments below, ask your #1 most pressing copywriting question.

Thanks for reading and subscribing.

Alex

Alex Cattoni is the Founder of the Copy Posse Agency and Academy. Since 2011, she has launched several successful brands and has proudly partnered with many of the hottest transformational brands and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Today, she’s on a mission to mobilize the raddest, baddest crew of authentic copywriters with a passion for creating community, credibility and conversions with nothing but powerful and precise wording.

Through her weekly YouTube videos, Alex helps copywriters, aspiring copywriters and entrepreneurs learn, write and ignite their businesses with words that work.