3 mistakes former-executives make as digital entrepreneurs...
Ray J. Green
Strategic Growth Partner | B2B Revenue Scaling Expert | Former Managing Director at U.S. Chamber of Commerce | Helping MSPs and B2B Services Scale to $30M+
When you're used to being an executive, it can be tough to let go of some of the things that made you successful in that role. But if you're striking out on your own as a solopreneur, it's important to remember that the rules dictating success are different.
Your experience in the corporate world is a strong foundation to build your consulting or coaching business on. You already have documented experience solving tough problems and probably have a handful of people that will vouch for your work. That’s more than enough credibility to start winning great clients.
There’s just one problem...
If you're like a lot of former-executives, you have a paradox of expertise.
You know you can solve valuable problems for clients, but you don't know how to consistently win those clients.
Believe me, I know how frustrating that can be. And I specialized in sales and business building as an executive!
Over the past 6 months, I’ve helped 30+ former executives launch, accelerate, and scale their solo-business.
And this week I’m going to share 3 of the most common mistakes I saw them making when we started working together.
Check them out here (<3 min):
Sady, when an outsider is needed to solve a problem, some managers let the company die, rather than admit their limits. Startups tend to follow this path to doom, and sadly most early stage investors lose money, but fail to look for the help that could salvage their investment. Massive personal success breeds self confidence that extends way beyond their field of study and experience, and drifts into arrogance. It took decades to find reports and studies on the reasons for the horrible odds of most new ventures. DM me if you wish to learn more.
Contract Manufacturing COO, Operations Leadership: Transforming manufacturing problems into bottom-line growth through visionary leadership, improved Operations, Process Standardization, and Team Building
2yRay J. Green The first one was the downfall. After listening to several people telling me to tighten the messaging I did and it changed everything. We're so afraid of missing an opportunity that we try to tell them everything we can do and in the end that just becomes confusing to them. They have problems they need to solve. We have strong suits we bring to the table. Identify those problems you are most adept at solving in clear concise messaging and they will find you. After you have engaged the right clients for you through that process, you can expand the message of your services to them as you're solving the problems that got you in the door.
⛔️ Losing deals to the status quo? | Sales Training + Coaching for B2B Sales Teams and AEs That Gets Results | 4X Salesforce Top Influencer | WSJ Best-Selling Author | Feat. in Forbes & Entrepreneur
2yRay J. Green Such a great article as an entrepreneur, you’re often rewiring how to think! I also made the mistake of trying to build for scale too early 🤣
What got you to the top of one mountain won't necessarily get you to the top of another. Building the right map for the right peak is critical.