3 Principles to Dramatically Increase Your Sales Success Without Being Pushy…

3 Principles to Dramatically Increase Your Sales Success Without Being Pushy…

What is the most listened-to non-fiction audiobook of all time?

Exactly What to Say by Phil M Jones, described as a master of influence and persuasion.

When he shared the highlights of his work from stage at an ActionCOACH conference recently, they were based on some key principles:

  1. There are moments that matter in sales conversations, and successful people have the right words at the right moment, delivered in the right way. 
  2. These words are based upon understanding, practice and a bank of great questions, framed in the right way
  3. Decisions are driven by emotion and then justified with logic

When we decide to get married, is it based upon intuition and feeling or a multi-logic checklist analysis?

So what could be a useful structure to sales conversations?

Curiosity, for context and understanding their goals, fears and fundamental desires
Empathy, for relatability and trust
Courage, to clarify next steps and take action

In that order.

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Phil M Jones at BizX Conference, London, April 2023

So, in your next sales call, I challenge you to prepare great questions, using this flow, and framed with great prefaces such as:

How open-minded are you to learning about X ?
I bet if you’re like me you do THIS when THAT happens….?
Can you see yourself investing in our service as long as you get a great return?

How open minded are you about using this approach? ;-)


Top Lessons from World Class Leaders on Business Excellence....

Together with other attendees, I share my core take-waways messages, lessons and action points from.... Lord Sabastian Coe, Steve Bartlett, Mary Portas, Marcus Sheridan, Ranulph Fiennes, Phil M Jones, James Muir, and more..from this year’s Biz-X conference.

With James Vincent, ActionCOACH UK Performance Director.

Go to the video below for specifics...

..specific implementable lessons and insights that can have an instant impact on you and your business.



In the Spotlight….How Lianne Applies the Power of Storytelling To SME Brands

With Lianne Sykes, Founder and CEO of Quirky Frog, social media and PR specialists for medical aesthetic clinics. 

Key lessons include recruiting ahead of the game to get the right people on board, get crystal clear on your target avatar, and tell stories in your marketing to engage and educate:

DM me if you'd like to feature in this series to help you share your story.


P.S. Whenever you’re ready, here are 3 ways you can help yourself get what you want from your business:

1 - Take a 3-Minute Next Level Business Assessment

This assessment tool will help you diagnose the potential weaknesses and areas of improvement in your business. It takes just 3 minutes to complete and will reveal which of the 4 key business growth areas you should focus on. 

CLICK HERE TO GET YOUR DETAILED REPORT 100% FREE

2 - Create Engaging Content to Share with Your Prospects

Are you looking for ways to create fresh engaging content to go onto our website and social media?

Our Business Spotlight series enables you to share your story and attract new clients via a well edited and packaged video interview.

It will take around 20 minutes and is 100% free.

Book your 30 MINUTE BUSINESS SPOTLIGHT INTERVIEW HERE and I'll get straight back to you with all the details.

3 - Book a FREE 30m Discovery Call

Go from uncertainty and doubt to clarity and confidence around your business goals and priorities in one 30m ‘Business Health Check’ Zoom call with me - 100% free.

BOOK YOUR 30M BUSINESS HEALTH CHECK CALL HERE


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