3 Reasons Why You Need Spacecube for Your Outdoor Activations This Summer

Summer is the prime season for outdoor events and brand activations, offering a unique opportunity to connect with audiences in dynamic settings. Whether it’s a corporate hospitality suite at the Australian Open, a retail pop up in Pitt Street Mall or a creators lounge at SXSW, having a flexible and visually striking space is key to making a lasting impact.

This is where Spacecube by DisplayWise comes in—an innovative, modular solution that transforms any outdoor environment into an engaging, custom-built experience combined with premium craftsmanship.

What is Spacecube?

Spacecube is a highly modular, interlocking building system designed for versatility and sustainability. It can be flat-packed, relocated and reconfigured with ease, reducing waste and construction time. Its reusable components can transform from a healthcare facility one day to a three-story corporate hospitality structure the next, offering complete customisation with various cladding options and accessories. In addition, the Spacecube system also comes fitted with integrated stormwater drainage, sub floors, featured ceilings and low-voltage lighting which allows for easy water-tight building assembly without the need for external trades and services.  

What is Spacecube by DisplayWise?

At DisplayWise, we elevate the Spacecube system to the next level by merging modular innovation with our creativity and precision craftsmanship.  We understand the unique needs of outdoor activations, from weather conditions to tight timelines and bring over 20 years of expertise to handle them seamlessly for your brand. With Spacecube by DisplayWise, you have a highly customisable structure that can create a high-impact, branded space that brings your vision to life in any environment.

Sian Fisher, Marketing Manager for Spacecube explains:

“With DisplayWise, we’re pushing the boundaries of what’s possible—creating modular, premium spaces that elevate brand experiences in any setting.”

Whether you’re considering a sophisticated retail pop up or an immersive event lounge experience this summer, here’s 3 reasons why you need to consider Spacecube for your next outdoor activation.

1. Modular Experience with Scalable Solutions

One of the standout features of Spacecube is its modular design, offering flexibility to create multiple configurations based on your activation’s unique needs.  This level of versatility is perfect for summer events where adaptability is key and when event spaces need to evolve quickly to meet tight deadlines. The Spacecube system relies on no load bearings walls for its structural integrity and has no predetermined front, back or side. This is important because it enables the structure to be adapted to any site condition or brief and with a vast selection of different walling, cladding options and accessory options, we’re able to create a bespoke solution using an off-the-shelf product.

When planning outdoor activations, it’s also important to think beyond a single event. Spacecube offers a scalable solution that can grow and evolve with your brand as your needs change. Whether you need a small pop up in Pitt Street Mall for a product launch or want to take your campaign on the road, Spacecube’s modular design allows you to expand, reconfigure or reuse the setup, delivering value long after the initial investment. As such, this versatility helps to maximise your ROI on outdoor activations while adapting to future events.

At DisplayWise, we handle everything from initial design through to onsite fit-out installation, ensuring that your structure is not only visually striking but also makes the most of Spacecube’s modularity. In a recent collaboration, we used Spacecube to design a corporate hospitality suite featuring a stunning pastel pink and teal colour palette, drawing design inspiration from on-trend architectural elements such as arches, alcoves and the Japanese maru-mado concept (circular viewing window).  Previously used as a temporary retail pop up the day before, the structure was bumped out, transported and repurposed to our site location using the modular components within the Spacecube system to create a completely new look and feel. Read more about this Spacecube by DisplayWise project here.  

2. Sustainable and Time-Efficient Solutions

Sustainability is now a key priority for brands and Spacecube offers a forward thinking, eco-friendly alternative to traditional builds. With 100% reusable structural components, fewer materials and reduced on-site waste, Spacecube helps you demonstrate a commitment to sustainability while delivering visually stunning outdoor activations, in any environment. Additionally, its modular design simplifies both assembly and disassembly, significantly reducing setup and pack down time—ideal for events with tight schedules or restricted timeframes, such as after-hours bump ins at shopping centers. Thinking about future-proofing your activation? No worries. We can design to include elements of modularity in your Spacecube with reuse and repurpose in mind. We’ll discuss your holistic display strategy needs during the briefing phase and develop a design for easy adaptation to different spaces and configurations.

With DisplayWise as your custom build partner, we also align with Spacecube innovations that prioritise sustainability throughout the entire ecosystem of display building from supply chain through to customer purchase. We maintain a certified Product Register of eco-friendly materials and only work with suppliers who share our values in eco-sourcing, material traceability and environmentally responsible practices. As such, each supplier must provide documentation or  Environmental Policies or High Conservation Value (HCV) statements, before starting any project with us. We also work closely with our waste management provider, Remondis, to minimise environmental impact by sorting waste for recycling on every project. Read more about our approach to Going Green in our recent insight article.

3. Customisation for Any Event Type

One of the biggest advantages of Spacecube is its flexibility. Each unit starts as a blank canvas, giving you the freedom to fully customise it to meet your specific brand and activation goals. Whether you’re hosting an intimate pop up or a large-scale corporate hospitality suite, Spacecube can expand, contract and be reimagined to suit any occasion.

With DisplayWise as your custom build partner, we take a collaborative approach to understand your brand identity and activation objectives. With an intimate understand of retail precincts, event venues and outdoor spaces, we can help you formulate your display strategy including location choices and display methods to maximise your impact. With our team of skilled Industrial Designers, we will develop a high-quality render package and storyboard for you, complete with materials, finishes and design recommendations that will elevate your space. We ensure every visual element, from custom signage to bespoke counters, is cohesive and engaging including integrating technology or lead data-capturing tools.

Additionally, to ensure your activation is aligned with your vision and brand needs, we offer a test assembly service prior to installation. This process helps identify any potential issues or necessary adjustments early on, ensuring that the final installation is smooth and efficient. You’re also welcome to invite your team for training and briefings, ensuring everyone is familiar with the layout before the event.

This summer, don’t just host an outdoor activation —create a space that truly stands out and gets brand attention in unexpected places. At DisplayWise, we pride ourselves on delivering consistent craftsmanship, whether it’s indoor or outdoors and our Spacecube installations are no different. Whether you’re an agency looking to enhance your offering with a unique fit-out or a brand manager seeking to extend your brand’s reach in the outdoor space, trust Spacecube by DisplayWise to offer you limitless possibilities for creating memorable experiences with impact this summer. Contact us today to explore how we can help you bring your Spacecube activation to life.