3 Things Kanye West Can Teach You About Personal Branding

Since the release of his first studio album, College Dropout in 2004 Kanye West has become a household name across America and a beacon of hope for the millennial artist and esoteric teens world wide.

While the source of his antics are debatable and his self-righteous rants are often met with disregard one thing cannot be denied.

Kanye West has mastered the art of personal branding and ascended his name amongst the gods of Hollywood; ensuring that he will always be remembered as a significant piece of pop culture for our generation.

With social media becoming the go to the avenue of how we are perceived many people are making strides to perfect their online personal branding, entrepreneurs and professionals alike.

Below are three things Kayne West can teach you about personal branding.

#1. Strive To Be Polarizing, Not Popular

Sure Mr. West is incredibly famous, but aside from his skill set as an artist and fashion designer the number one quality he possesses that makes him so popular is his ability to be incredibly polarizing.

Kanye is 100% confident in who he is as well as his purpose in life and he isn’t afraid to live his truth, more importantly, he couldn’t give two 💩’s whether you like him or not.

Because of that many people hate him, but at the same time many more people love him and that's the power of being polarizing.

In Russell Brunson’s book Expert Secrets he notes that having a polarizing personality is one of the key archetypes in creating a charismatic leader that raving fans will follow and buy every product that's offered to them.

Even if you’re a professional and you don’t have a product or service to offer everyone respects an individual who’s not afraid to live their own truth regardless of how they are judged, especially the people that have the power to promote you to higher positions within your company.

This is one of the hardest things for people to do because we all want to be liked but as Dr. Seuss once said,

“Those Who Mind Don’t Matter, and Those Who Matter Don’t Mind”

So be yourself, speak your truth, and be ok with creating a divide between people who love and hate you.

#2. Boxes Are For Items Not People

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