3 Tips for Organising Congresses by Mideast Travel’s Georgia Kritsotaki
Planning a successful congress involves numerous moving parts, from choosing the correct date to selecting the perfect venue. With years of experience in event management, Mrs. Georgia Kritsotaki, M.I.C.E. Manager at Mideast Travel, a seasoned professional in the field, offers her top three tips to help ensure your congress is a resounding success.
Choose a Unique Date to Avoid Conflicts
One of the first steps in planning a congress is selecting a date. Mrs. Kritsotaki emphasises the importance of choosing a date that doesn't conflict with other similar events. "By avoiding dates that overlap with other congresses in the same field, you ensure that your event can attract maximum attendance and participation," she explains. Checking industry calendars and consulting with stakeholders, including your target audience, can help you identify the best date for your congress.
Select a Venue with Easy Access to Public Transportation
The location of your congress is crucial to its success. Mrs. Kritsotaki advises choosing a venue that is easily accessible by public transportation. "A centrally located venue with good public transport links ensures that attendees can reach the event conveniently, reducing stress and enhancing their overall experience," she says. Accessibility can significantly influence attendance rates and overall satisfaction, so it's essential to prioritise this factor when selecting your venue.
Build Your Program with Well-Known Speakers
The content of your congress is the main draw for attendees, and nothing enhances the appeal of your program like featuring well-known, respected speakers. "Inviting renowned experts in the field not only attracts more participants but also elevates the prestige of your event," Mrs. Kritsotaki explains. High-profile speakers can offer valuable insights and draw in a larger audience, contributing to the success and impact of the congress.
Organising a successful congress requires careful consideration of various elements, from timing and location to the program's quality, by following these expert tips from Mrs. Georgia Kritsotaki, you can create a well-organized and impactful event that not only meets the needs of your participants but also stands out in your industry. A well-planned congress not only delivers value to attendees but also strengthens the reputation of the organising body, setting the stage for future successful congresses.