3 Ways To Boost Your Confidence In Your Business

Calling all business owners - are you still feeling as confident as you were when you first started your business?

And it’s okay to say that you’re not! Fluctuations in confidence levels are bound to happen overtime as a person tries to grow their business throughout the years. But guess what? Confidence is always inside of you - and there’s always a way to boost it back up! Let’s explore my three best tips on how to get that much-needed confidence boost back in your business:

1 - Gain clarity in your area of expertise

A lot of insecurity and lack of confidence comes from the unknown, aka not knowing much about your niche, your audience, your competitors, etc. So go and find the clarity that you’re missing! Let’s have me as an example: I’m a mindset coach, so I should learn all I can about mindset, whether it is the importance of it, the different types, how to shift your mindset - everything! When it comes to competitors, I search LinkedIn, Instagram, TikTok, and more to see not only what others in my industry are discussing with their audience but what their prices are, what makes them different, etc. This helps me figure out where I can fill in a gap in the market.

When it comes to your target audience, you need to be clear about your Perfect Fit Client. Don’t try to attract those who won’t take advantage of your gifts; organically attract those who realize that you’re what they’re missing in their lives. The more you are your authentic self, the more you’ll attract your Perfect Fit Client and repel those who don’t align with you - and it’s okay to have people who don’t align with you! We can’t please everybody; that’s just life. For more on clarity, check out my previous post here.

2 - Feed your brain everything about your craft

Continuous learning is an entrepreneur's best friend. You cannot just live off the information and knowledge you gain (or already have) at the beginning of your journey. Develop a thirst for knowledge and research all you can about your niche - and make sure to do this often! The realm of entrepreneurship is always evolving; there will be new social media platforms, new business strategies, new techniques, and more to look into and investigate. Who knows if they may be the next big thing or helpful to your business - you still have to check them out though! You never know what could be useful; there is no ceiling to learning.

3 - Have faith in your gifts

It’s always a shame to see someone who has a wonderful gift yet doesn’t realize the extent of their potential. I know it may seem cliché, but you must believe in yourself and what you can do in order to become more confident in your business! You need to have faith that whatever you are providing to the world, whether it be a product or service, matters and will do great things. As the CEO of all of my brands, believing in my abilities to connect with others, be creative, and create top-notch business strategies helps me become more confident in both myself and my business. If I don’t believe in myself, no one else will - no one is going to save me. I just have to take a leap of faith and trust that my gifts will take me where I’m supposed to go.

Remember that in order to have confidence in your business, you must find it in yourself first. As the boss, you are in charge of your business’s overall vision - you are the mind, body, and soul of your biz! Consistent courage and clarity will provide you with the cash flow you’re looking for. Believe in yourself, and you can achieve the success that is awaiting you!

Need more support? Join us at the upcoming Healing While Building Winter Wellness Summit! Save the date for November 9th and 10th, and grab your early bird tickets here: www.healingwhilebuildingsummit.com

About LaShana West

LaShana West is a distinguished Business Therapist and Leadership Coach with over 20 years of expertise in mental health and professional development. Specializing in serving dynamic entrepreneurs, CEOs, and industry leaders, LaShana has a profound understanding of both personal growth and business strategy, making her an invaluable asset to high-achieving professionals.

Her career began in a hands-on role with individuals with developmental disabilities, a foundation that instilled deep compassion and a commitment to servant leadership in her approach. Progressing through various roles, LaShana honed her skills in program restructuring, professional training, quality assurance, and behavior modification techniques. These experiences have uniquely equipped her to guide creative and business minds alike towards achieving their full potential.

LaShana's dual expertise in mental health and business acumen allows her to offer a holistic approach to leadership and business challenges, addressing both the mindset and strategic needs of her clients. She is passionate about transitioning corporate professionals into coaching roles, empowering them to achieve greater financial success, time freedom, and peace of mind.

Whether you are looking to enhance your leadership skills, overhaul your business strategy, or achieve personal growth, LaShana West is committed to navigating you through the complexities of professional and personal transformation. Join her to redefine your potential and elevate your life and business to unprecedented heights.