3 Ways Funeral Directors Respond to Change
Which one are you?
The pandemic changed funerals.
Suddenly, families were forced to limit the number of people attending the funeral of their loved one. Many people were under certain travel restrictions. Funeral home staff were getting sick while trying to serve families. And to top it off, funeral directors had to think outside of the box to help families grieve.
These challenges caused funeral directors everywhere to have to begin adopting technology to meet the needs of families. They tried DIY livestreaming and started using collaboration software, electronic signatures, video conferencing, and more.
Some funeral homes thrived during the pandemic, but a majority of them were in survival mode.
This situation revealed something else, too: how people respond to changes.
Most people respond in 1 of 3 ways: by ignoring it, reacting to it, or preparing for it.
We’ll dive deeper below.
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The technology paradox
Though the pandemic was an extreme example, the fact is that change is occurring every day in funeral homes. Families are more digital than ever, and they expect to get more done online, including funeral planning. You need to be able to keep up with their needs. That’s why software companies, including Passare, have ways for families to preplan, sign documents, and write their obituaries entirely online.
So, your funeral home just needs more technology, right? While that might help, the problem goes deeper than that.
It’s not just about technology; it’s about the mindset. We’ve all realized the world is changing, but maybe you’re not quite sure of the exact changes that have taken place in your community. Even if you have a pretty good idea of how your families have changed, changing the way you approach problems can help you have a solution before problems ever occur. You can do this by having the right mindset.
The 3 ways funeral directors respond to change
Through our countless conversations with funeral directors, we’ve noticed that most funeral homes fit into a pattern. We categorized them into 3 different mindsets, all of which we’ll talk about in more detail:
It’s impossible to fit all funeral homes into a single category, let alone a mindset. As you read, your back-office processes may fit into one mindset and the way you work with families in another. Don’t use this as a way to label your funeral home. Instead, let it help you change to better meet the needs of your digital families.
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