3 Ways to Test if Your Business Idea Will Work Before Investing Time and Money

1 - Run a lean experiment

Create a landing page and drive traffic with Google ads. Measure interest and engagement. If people are clicking and signing up, you’re on the right track.

2 - Offer a ‘mini version’

Launch a smaller version of your product or service. Collect pre-orders to gauge demand. This helps you understand if people are willing to pay for your idea.

3 - Conduct in-depth interviews

Talk to your ideal customers. Ask about their pain points and see if your solution resonates. Real feedback is gold.

When to pivot vs. when to persevere

If your experiments show strong interest, keep going. If not, it’s time to rethink and adjust your approach.

→ Real-world examples

Dropbox started with a simple demo video.

Zappos tested demand by selling shoes online before having inventory.

Both validated their ideas before investing heavily.

Testing saves time and money. Validate before you invest.

I talk more about it in this video.

Until next time,

Peter

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