3S of Digital Transformation: Are you taking care of these?

In today’s world, every business is a digital business.

Every product is a digital product. So the digital rule applies in all cases.

To reach customers’ digitization is the way forward.

When we are consulting traditional businesses to move into digital business, some of the aspects we need to consider.

We call this a Scope - Speed - Scale. Of course, the customer is at the center of everything.

They are Trimurti of digital business. While generating customer value, all these 3 components require to be taken care of.

One S needs to understand another S.

They are interconnected and they have their focus on work!

These are Digital Trimurti!!

Take any business that has grown, all these elements have been taken care of.

Amazon, Google, and Facebook are looking into their Trimurti status.

All these organizations have come out of the traditional business model and adopted the digital model.

Look at our Reliance! What could be their 3S statistics?

How do we re-look at the business model to enable Digitization?

Example(Scope-Speed-Scale) let us look into the K.G.F:Chapter 2 ( Sourec: Wikipedia)

K.G.F: Chapter 2 collected ₹164 crore (US$22 million) worldwide on the first day of its release.[146] On its second day, the film collected ₹122 crore (US$16 million) worldwide for a two-day total of ₹286 crore (US$38 million), surpassing K.G.F: Chapter 1's lifetime gross of ₹250 crore (US$36.56 million), and took its place as the highest-grossing Kannada film of all time.[147][148] On its third day, the film estimatedly collected ₹104 crore (US$14 million) worldwide for a three-day total of ₹390 crore (US$51 million).[149] On the fourth day of its release, the film crossed ₹552.85 crore (US$73 million) mark at the worldwide box office.[150] On the fifth day of its release, the film grossed more than ₹625 crore (US$82 million) worldwide.[151] Collections on the sixth day stood at ₹675 crore (US$89 million).[152] The first week collection of the film was ₹719 crore (US$94 million).[153] The movie grossed ₹1,006 crore (US$130 million) in 14 days[154] and became the 4th Indian movie to cross the 1000 crore mark worldwide [155] and the second fastest movie to collect ₹1000 crore, behind Baahubali 2: The Conclusion.[156] The movie grossed ₹1,250 crore (US$160 million) in 41 days worldwide.[157] and became third highest-grossing Indian film of all time.

Example(Scope-Speed-Scale): Harry Potter

According to Scholastic, the exclusive publisher of the series in the United States, over 500 million books have been sold worldwide, in 80 different languages.Harry Potter and the Deathly Hallows, is one of the fastest selling books in the history of fiction, with 8.3 million copies sold within 24 hours of its release in 2007. The total gross revenue from book sales is estimated at $7.7 billion.

How can we expand 3S?

Building blocks of the Scale-Scope-Speeds are

• Strategy formulation
• Expand the current ecosystem
• Customer Collaboration
• Ecosystem Advantage
• Leverage Partners
• Eliminate Silos
• Expand Credibility
• Enhance Skills & Capabilities
• Improve Operational Efficiency
• Expand Data & Analytics
• Use Platform capabilities 

All these are in the context of Customers. All of these iterate with the questions of Feasible? Viable? Desirable?

How are you currently ensuring all these elements have been taken care of in your current engagement?

Some interview questions to reflect upon:

• You are planning to open a Juice center. How do you apply this 3S strategy to maximize your profit?
• You are planning to open a student coaching center. How do you apply this 3S strategy to maximize your profit?
• You want to make a documentary film. How do you apply this 3S strategy to maximize your profit?