4 Elements to Creating a Powerfully Strong Personal Brand

Before social media hit extreme popularity, your personal brand was simply referred to as your 'Reputation'.

Given the reach social media now allows you to achieve, your reputation has morphed into more of a personal brand basically because it provides people the opportunity to get a sense of who you are before even meeting you or talking to others about you.

"Personal branding gives you the power to create the unknown.

I recently presented on ways to create a strong and powerful personal brand. Here are a few video snippets from the presentation.

I strongly believe that there are four key elements to creating a powerful personal brand and without utilising all of them, it becomes an uphill battle to get it right.

AUTHENTICITY - Be yourself! You need to ensure that what you want your brand to be, is what you are in real life. Don't get me wrong people who follow you only in the digital world, who have never met you, will have different perceptions of exactly who you are and what you stand for. However you can control the content that you put out there for all to see, in which there needs to be a direct correlation to your expertise, beliefs and passions, as to allow people the respect that when they meet you face to face that you are indeed who you say you are and not a fake digital version of yourself.

CONSISTENCY - I find this word means different things to different people. Let me clarify that when I refer to consistency in helping create your personal brand, I'm talking about ensuring that you are across your social platforms (whichever ones that you use) daily, not every second day or once a week but daily. I strongly feel that people use social media because they are either are seeking information, want to be kept up to date with the latest news/trends or want that entertainment factor. Are you providing any of these?

COMMUNICATION - Engage and talk to your followers. You wouldn't ignore someone if they came up to you at a networking function, so why do it online? Your followers want to be informed, they want that value add piece that they can take away from following you. I mentioned above in authenticity that you need to be real, engagement is a great way of doing this. Your followers want to know that you are listening and if you're not going to engage with them you might as well just be advertising your product or service, as you have then taken the 'social' aspect out of 'social media'.

INVEST TIME - Without investing time you cannot have consistency. Make sure you have allocated daily time slots to work on your brand, the more that goes in guess what, the more that comes out. The time that you can invest should make up part of your decision on how many different platforms you should be across. If you can manage four platforms successfully and invest the right amount of time into all of them, then do it. If you have limited time then maybe only one or two platforms might suit you. Whichever platforms you choose, you also need to determine where your audience spends most of their time to allow for maximum enagagement.

I'm extremely passionate about creating powerful, strong and meaningful personal brands, which I very much enjoy sharing with others and presenting on.

Never forget that your brand is what people say about you when you're not in the room"

Regards

Dino Pacella

Multi Award Winning Business Development Manager

Founder of National Finance Brokers Day

Disclaimer:

This content has been prepared for general information purposes only, all views expressed are my own and is not (and cannot be construed or relied upon as) personal advice, as it does not take into account your personal, financial situation or market conditions.