4 Kinds Of Questions
Jonathan 🧠 Pritchard
Does your company exhibit at 2+ trade shows a year? What if there's a way to get 2-5x more business from your booth? Would that be worth a conversation?
Success is the fine art of asking the right question in the right way to the right person at the right time.
What kinds of questions should you be asking? Good question!
Asking To Find Out
This is the kind of question you usually think of when you think about asking questions. “Don’t know something? Ask someone who knows!” This, however, is the lowest form of question. As a lawyer friend of mine told me; I’d never ask a question I didn’t already know the answer to!
Asking To Confirm
You already know the answer. You want to see if they know the answer. If you do it right, this kind of question looks exactly like “asking to find out” but the difference is clear to you.
Asking To Qualify
You’ve confirmed what you need to confirm, and that lets you know that they are NOT a good client for you. Maybe it’s budget. Maybe it’s timeline. Maybe it’s (un)realistic expectations. Whatever it is; their answer qualified / disqualified them.
Asking To Lead
This is the heart of “Socratic Selling.” Ask the right questions to get your “Persuasion Partner” thinking along the right lines. If you’ve ever heard “The person asking the questions is in control” then you understand why, now.
Recommended by LinkedIn
So. Let me ask you. How effective are you at asking questions in your business?
Do you need help? Let’s talk!
I’m one reply away.
Best thoughts,
~Jonathan “How can I help?” Pritchard
🧠 Jonathan Pritchard is the founder of several consulting agencies focused on helping clients & companies win more business with more persuasive branding, marketing, sales, and delivery.
He offers training through soft skills workshops, books, and through his online training platform, The Academy of Applied Mentalism.