4 Posts EVERY Marketer Needs To See This Week | The Friday Club | Ep 274

IMPORTANT BEFORE YOU READ: Some of the resources below are only available to people who subscribe to get these via email (takes 10 seconds). If you subscribe you will have instant access to all resources in this newsletter (and all future ones).

Don't fall behind!

If you look at anything in this email, make it these 4 posts;

1) Why Timpson's boss lets his employees 'do whatever they want'.

2) The GCSE Drama video that everyone mentions to me in person.

3) What will make or break The Sidemen's new cereal brand launch?

4) The 'Service is Selling' video that broke the internet this week (again).

P.S. If you've ever got value from this email & want to do something kind today, please consider donating to my Dad's 500-mile charity walk.

Thought For The Day: Try reading this quote without gazing into the distance and having a bit of an ‘AHA’ moment…(more on this below)

New Knowlton Content

1. [LinkedIn Post] We visited the Mr.Freeze ice pole factory (looking sexy)

2. [LinkedIn Post] In-person vs zoom meetings, what's better?

3. [MEME] The best 'The Apprentice' MEME I've ever seen haha

4. [TikTok] Random things in the Knowlton office that just make sense

New Content (Non-Knowlton)

1. [LinkedIn Post] 10 creative ads the Ad Professor found this week (SO good)

2. [LinkedIn Post] 25 lessons from Rory Sutherland

3. [Webinar] Aoife Noone says this free webinar will be good

4. [Video] I thought the Luke Littler Sidemen Ad was OK (not the best)

In other news...

- This week has been VERY busy & tiring! Lots of positives but there were a few tough moments. But I got through it. I remember hearing on a podcast that self-belief is built by proving to yourself you can do tough things that you didn't think you could do. Over & over again. And that's what I'm doing.

Thought for the day

Try reading this quote without gazing into the distance and having a bit of an ‘AHA’ moment:

“We don’t value things; we value their meaning. What they are is determined by the laws of physics, but what they mean is determined by the laws of psychology.”

Read it again (I’ll wait).

This is a quote from Rory Sutherland when talking about the power of ‘perceived value’.

But how can this quote help you?

Increasing the perceived value of what you are marketing allows you to;

1. Charge more 2. Sell more

But HOW do you do it?

I’m not talking about creating something from nothing.

You are already doing the hard work.

You already provide lots of value.

But how often do you SHOW your potential customers the value you provide?

How often do you SHOW them the method behind the madness?

People don’t know the effort, time & resources that goes into you providing your services or manufacturing your amazing products unless you tell them!

What’s better than telling them?

SHOWING them!

Happy Friday!! ❤️

Dan (writing this) & Lloyd (in spirit)