4 questions to help create insightful content your clients will want to read!

Chat GPT is an amazing tool and, for most of us, is the first taste of the A.I. wave that is sweeping all before it. 

It’s being used to create superficially impressive content, but also 10x the noise in your inbox.

And you probably didn’t start your day thinking, ‘mmm - if only there was more content in my world’.

So reaching your customer/client/employee just became A LOT harder.

What to do?

Creating unique content that appeals to your market remains critical.

And as a smart human being, you still have a massive advantage. 

A.I. is good, but it can not think or create. 

So It’s time to get your thinking out into the world.

To become a thought leader.

Don’t be put off by the term.

You don’t have to be a skivvy-wearing genius.

Simply share your expertise, passion and ideas with a constructive intent.

And do it your way. 

Bring your expertise to life

Thought leadership is about turning your knowledge into actionable solutions and connecting ideas in a way that solves customer problems. 

It requires original thought! That’s why it’s so commercially potent and goes well beyond what A.I. can do.

The following questions will help you to frame your thinking more persuasively.

1. What’s really going on? (CONTEXT)

Thought leaders see the bigger picture and identify it.

They perceive and call out patterns and trends. 

They join-the-dots and scan multiple sources and sectors for new possibilities (not just observing narrow ‘market trends’). 

This is all about setting the CONTEXT.

2. What do I think about that? (OPINION)

Thought leadership is, above all things, about having a point of view. 

Clearly articulated. Without fear and without seeking consensus. 

It often throws rocks at the status quo.

Creating new conversations contributes to solving contemporary problems.

3. How do I know? (DATA)

Thought leaders have a depth and breadth of up-to-date expertise. 

They also understand the importance of connecting the supporting information in a way that resonates with the audience, rather than merely stacking data in dry academic fashion. 

White papers, research reports, international news sites and your own numbers are all valuable sources of data that can support your insights. 

4. What should you do? (PRESCRIPTION)

Thought leadership is a commercial activity designed to make money (get promoted, pay rise, new role, new clients, attract capital and sales). 

It’s not enough to luxuriate in a sea of wonderful ideas, TED-style. 

Thoughts have to be anchored in the real world with actionable steps. 

Right now, people are looking for solutions and leadership. 

They will reward you for telling them what to do next. 

Time to THINK

ChatGPT is a great tool, but, like a calculator, it can’t actually think. 

I already meet a lot of clever people who do not think - and tools like ChatGPT will accelerate this. 

A.I. enables you to produce credible, well-written content, without really thinking at all. 

This will place a greater priority and value on genuinely original content. 

My 4 question framework above will help. 

Download my free ‘Creating Higher Value Content’ workbook

If you like this format, I’ve prepared a workbook that maps out the questions to help you create more valuable content. Just reply Workbook to get your complimentary copy.