4 Retail Trends to Kick Off This New Year Sales
The start of the year is always a good time to ideate and come up with new business ideas. And one of the most important factors to consider when making changes is your retail store design. Aesthetics, consumer shopping behavior, and their preferences are always evolving. So, you need to make sure that your store’s performance reflects the best merchandise strategies and latest trends to satisfy the needs of your shoppers.
As retail shopping becomes more complex, not only do customers want a more streamlined and enjoyable experience, they want it to be unique. As a retailer, it is important to give shoppers what they want, so you should come up with merchandising solutions to boost sales. One such solution is visual merchandising planograms. Planograms are shelf planning software, which will help you organize and display products on shelves, enhance brand image and improve store layout design to provide an enjoyable shopping experience for customers. Most stores find it difficult to showcase the right products on shelves, and to build an engaging in-store experience to drive sales. Planograms can help retailers better visualize products on shelves and capture shopper’s attention.
Planogram Guide to Retail Shopping Trends in 2023
Black Friday and Christmas sales boosted retailer’s overall sales by up to 15%. As we head into 2023, we all know that the past two years have been a time of consolidation and recovery for retailers from the pandemic. To remain competitive in the retail environment, retailers must concentrate on comprehending the new generation of customers who are digital natives. Retailers will need to comprehend how these developments may impact their business as the retail sector adjusts to new trends and technologies. In order to increase New Year sales in your retail store, consider implementing some of the planogram trends listed below:
Use New Year theme in your window displays: The New Year is approaching, and it is the perfect time to refresh your window displays for the holiday season. While you might not have time to rearrange your store fixtures yet, you could plan a themed display throughout January, while the holiday is still on your shopper’s minds. There are still many months of winter ahead, so you can focus on snowy days as a theme for setting your window displays. You can place bold numbers like ‘2023’ in the background, so shoppers can see them, and it will remind them to start the year fresh. You can incorporate glasses or bottles in your window display, since they represent New Year celebrations. The right window display design can engage shoppers enough to stop, look back, and walk into your store. Not only do attractive window displays help bring in shoppers, but they can also let you display new products, enhance your brand image, provide promotions, and stand out from the competition. Using a uniform color palette or good lighting to match your window displays will create a cohesive visual experience in your store and easily draw the attention to certain elements of your store.
Push shoppers towards impulse purchases: When it comes to showcasing your buy-ins in your store, it is important that you pay attention to where they are to be located. The checkout counter is popular for a reason, as shoppers inevitably make their way there to pay for their purchases. You can place your bestsellers, seasonal display or new-season items near check-out counters, where shoppers frequently assemble. You can organize merchandise by a ‘gift category’ to help shoppers purchase gifts for their loved ones to drive sales. Another good way to encourage impulse buying is to cross-merchandise complementary items. For example, if you are a clothing retailer whose woolen jackets are best-selling, displaying the woolen scarf along with the jacket can easily help you move these small products as impulse purchases. You can also bundle products into sets and create special prices for them during New Year’s Eve. Or you could use ‘buy one, get one free’ marketing strategies for certain products that would not affect your profit margins. It can be items that have been in your store for longer than expected, rather than the new ones. This will help you get inventory under control and boost sales.
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Launch a new product & offer a New Year sale: Start the New Year sales by introducing a new product or brand. This New Year’s marketing strategy will create a positive buzz among the shoppers and push them to start shopping after the holidays. For example, most grocery stores have launched their own frozen label food products to entice shoppers. This boosts brand loyalty and recognition, and acts as a sales generator for your store. Promote New Year sales throughout the end of the holiday season to increase sales by offerings discounts shoppers could not pass up. Placing discount labels on store displays like ‘Flat 10% Off’ can encourage shoppers to make purchases.
Target New Year resolutions: Take note of New Year’s resolutions and apply them to your retail business. Promote products that will help shoppers accomplish their goals in 2023. Depending on what industry you are in, plan your merchandise accordingly. Most common resolutions include eating healthy, losing weight, and reading books. Use this information to build your marketing strategy in a way that drives your sales. If you are a grocery retailer, you can categorize products based on a healthy diet to help shoppers. If you have a bookstore, plan your bookshelves based on the ‘best novels of 2022’ or ‘story books for kids’, so that shoppers can easily locate and read the book.
Overview of Nexgen POG
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.