4 Types of Business Networking Opportunities to Consider
I don’t want to pass up the opportunity to share an article I read about the different types of business networking opportunities we can consider. Below are a few highlights:
In business, it often seems that the adage—it’s whom you know, not what you know—remains true. Good business networking is part and parcel of success. Those who network well establish strong connections that can remain beneficial for years.
TYPES OF BUSINESS NETWORKING OPPORTUNITIES
1. ONLINE/SOCIAL MEDIA NETWORKS
Online and social media networks are the easiest and fastest to get into for the businessperson. They don’t require going places, dressing up, and meeting people in the real world. They do require a little time investment in how you want to present yourself online. They also require regular investment (daily, weekly, monthly) in updating your online profiles and engaging with those you meet virtually.
According to Ivan Misner, founder and Chief Visionary Officer of BNI, “With social media, the key to success is outlining a strategy that considers the amount of time you can realistically dedicate to your online marketing efforts and being consistent. Map out a weekly schedule that outlines specific days and times you’ll spend developing your social media strategy. Figure out what’s realistic and what makes sense for your company, and go from there.”
2. PROFESSIONAL/TRADE ASSOCIATIONS
No matter what industry you work in—law, marketing, retail, fashion, culinary, etc.—it’s likely that there are professional and trade associations that bring together like-minded individuals engaged in similar work. Trade associations often provide excellent training, educational opportunities, discounts on industry conferences, and other resources that extend beyond personal contact.
Being a part of such an organization can provide great opportunities to expand your career vertically and horizontally. Additionally, these networks can help you maintain key contacts with potential clients and target markets. In professional organizations, however, it can be hard to stand out from the crowd of people who are very similar to you. One of the best ways to do so is to find ways to help other members without selling to them. By doing so, you can become one of the associations’ “go-to” people, well-known for knowing how to do stuff.
Find the full article here and don’t hesitate to discuss your thoughts with me. Please feel free to contact me at 0467 749 378 or email at robert@vicleaders.com.au for any thoughts and perspectives.
Thanks,
Robert