4 Ways to Repurpose Evergreen Content
Sam Maiyaki
I'm the Brand strategist for emerging and established brands who want to grow, nurture and convert their audience.
After researching and producing it, consider reusing your content to get the most bang for your buck.
You'll not only be able to reach a wider audience, but you'll also gain credibility and trustworthiness in the process.
Being a trusted brand can assist bring in more leads and revenue for your company, as you know.
To make use of your evergreen content in new ways, here are four forms to consider:
Videos
Streaming videos is a common pastime. It's more common for individuals to watch a video rather than read about the same topic.
An instructional piece, for example, may include details of how your product works and images.
Which will garner more views and shares: a video displaying the procedure or a written explanation?
I'm willing to bet on the video version winning!
Podcasts
For a good reason, podcasts are so popular.
With this arrangement, busy individuals can do more than one thing.
While delayed in traffic or working out at the gym, podcasts make it easier for individuals to learn something new and be more productive.
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When reusing your material, don't forget about podcasts, which aren't that tough to make.
Infographics
Throughout the years, infographics have become more and more popular.
Moreover, it's simpler to distribute on social media since it's in an easy-to-understand format.
However, if you don't have graphic design skills, creating infographics might be expensive.
But the benefits (traffic and backlinks) will outweigh the risks.
eBooks
The popularity of visual forms is undeniable, but eBooks are here to stay.
While prolonged eBooks aren't everyone's cup of tea, readers will be more than happy to read it from beginning to end if yours offers substantial value.
The most significant part is that you don't even have to start from the beginning while writing your eBook.
Create a stunning eBook cover, then compile your posts and articles on the same subject into one file.
Your eBook will be available to download in no time!