4Q updates & resources from thoughtbot

4Q updates & resources from thoughtbot

Hi clients and fans—

We hope you have a wonderful rest of 2022 and look forward to a successful 2023! We are thankful for our community and the great work we are able to do together. 

Enjoy this recap of our exciting events, new resources, and service updates over the past quarter. If we can help you improve your product and/or scale your business, please reach out

thoughtbot

New resource: Research & Strategy Playbook

After helping our clients answer tough questions and navigate significant milestones as a part of our Research & Strategic Insights offering, we’ve outlined our strategy for specific hurdles in a new Playbook so you can…

  • Identify opportunities to grow your business
  • Find more customers and acquire them successfully
  • Minimize customer drop off
  • Uncover tangible insights and take action

Navigating & Maximising Fundraising in the UK

Much of thoughtbot’s work supports startups navigating growth which includes fundraising successfully. This has become challenging as inflation rises and investors take a more cautious approach to spending. thoughtbot brought together a panel of Founders & Investors to share learnings and strategies. Catch up on the conversation by watching the video recording, or read our blog recap

Product Strategy interview on Dojo Live

Why is leveraging product strategy expertise more critical now than ever, and how can it be done from idea to MVP (and beyond)? thoughtbot Managing Directors, Dawn Delatte and Emily  Bahna shared their views in a dojo.live interview. Listen in here or check out our blog on product strategy.

Catch thoughtbot on Global Tech Leaders podcast

Our EMEA Managing Director, Kirsten Hurley, joined the Global Tech Leaders podcast from Single Focus Talent for their Women In Tech series to talk about her personal journey as a woman and leader in the tech industry. Check out the episode here.

thoughtbot is live for UK public sector! Gcloud-13 Certification. 

thoughtbot is proud to be an approved supplier for Cloud support (Lot 3) on Gcloud-13. Public sector entities in the UK can feel confident managing their critical applications with thoughtbot expertise in DevOps, SRE & security. We have operated in the UK since 2006, helping public and private sector clients in multiple verticals with software design, development, maintenance, and DevOps. Read more about our expertise and capabilities or find us on the Public Procurement Gateway

Cuti Business Forum Keynote: Differentiating Yourself in a Crowded Market

Our founder & CEO Chad Pytel recently spoke to business & tech leaders, entrepreneurs, and consultants at the Cuti Business Forum in Uruguay. Chad spoke about how thoughtbot got started, and the pivotal moments where defining and committing to our purpose helped create a standout business. Watch the full talk here

We love making new friends + sharing savings

Did you know about thoughtbot’s referral program? Introduce us to a new client via referral@thoughtbot.com and you will be compensated.

Case study—carwow, expanding a successful model into a new European market

thoughtbot helped carwow leverage their successful UK business model to launch their Sell Your Car service in Germany. In the end, we resolved market differences and led a successful product launch. Our team also left carwow prepared for future growth with thorough technical documentation for research, design, data structure mapping, and a future product roadmap. Read the full case study here

Ask our experts - Product Management AMA

Our product management team took to Twitter for an Ask Me Anything session on product strategy, leading successful teams, and de-risking software products. This blog recap makes for a great resource for your own product management team. 

User research to validate your product —at Boston Startup Week

If you’re going to spend the time, money and energy building a new feature or product - you want to know that it’s going to be used. But how do you go about starting user research - and continuously keeping up with it as your startup grows? Our Director of Product Strategy, Jordyn Bonds, joined a panel at Boston Startup Week to share some strategies. Watch the recorded session here

Part time Rails maintenance

Software is an investment for your business and you need to continue maintaining it to ensure a good user experience and product longevity. thoughtbot is one of the world's most experienced Rails development teams, and can provide part-time support at a sustainable monthly rate. We help complete upgrades and ensure that external gems and open-source libraries, third party integrations, and architecture platform configurations continue working properly. Find out more and get in touch. 

When Is Tackling Tech Debt Possible?

thoughtbot developer Stefanni Brasil joined the Maintainable podcast by Planet Argon to talk about the importance of agreeing on conventions before coding starts, and how to be a good consultant in another team’s codebase, plus too many other insights on technical debt to list here! ⚡️ Find the episode here 

Technical & business assistance for US grant recipients

If your team has successfully secured an SBIR/STTR grant and is now looking to complete key market research and commercialization planning you’ll need an experienced partner to help craft your story and produce required deliverables. Read more about our experience and get in touch if we can help. 

You asked, we answered: Product Research & Strategy 

How long does validation take? What is product market fit and how do I get it? Our latest Ask Me Anything event featured our early product strategists, Dawn Delatte and Jordyn Bonds, answering important questions. You can find out the answers and learn a lot more from our blog recap or watch the event recording

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thoughtbot graphic and logo with text reading: If you have to ask if you are in love, you aren't. The same goes for Product Market Fit.

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