4th December, 2022

Loyalty Program Trends 2023 - Open Loyalty

The Loyalty Trends 2023 report is ready. Here's what will you learn:

• What goals and challenges do loyalty experts see? 
• What are the most significant trends in loyalty marketing in the long and short term? 
• What are the most common areas for investments? 
• What are the predictions for the future of loyalty programs?

The research is based on interviews with 100 high-profile loyalty experts who run loyalty marketing at 🌟 top companies like McDonald's, IKEA, Marriot, ExxonMobil, adidas, H&M, Best Buy, Tesco, 7-Eleven, Disney, and more. Continue Reading.

3 decades of SMS

Interesting article by Neena Batrra from Google on how the world is moving from SMS to RCS (Rich Communication Services). Read more.

From transactional interaction to an emotional connection - JOYALTY Program by Adam Posner - Loyalty Specialist

A "Joyalty Program" can be spontaneous random acts of kindness without any planning, budget or results reporting, however the practical reality (and recommendation) is to plan your spontaneity! Read More.

Retention Analysis in Amplitude VS Google analytics - Timothy Daniell 🧮

Google is sunsetting Universal Analytics and replacing it with Google Analytics 4 (GA4), and with that transition, it’s interesting to compare the new tool to alternatives like Amplitude.

How to run 25,000 A/B tests annually?

To learn more about how Booking.com scaled its testing program to 25,000 tests a year, you can check these two resources:

1. Harvard Business Review ’s cover story on building a culture of experimentation [Click Here]
2. VWO ’s interview with Lukas Vermeer, Booking.com’s Director of Experimentation [Click Here]

Tech stacks are still large, but orchestration can make all the difference - Scott Brinker

Companies have ~130 SaaS apps on average. To make a large stack effective, you need the ability to orchestrate the system as a whole. It’s partially a technical challenge, which is being addressed by a wide field of cloud-based automation and aggregation technologies. But it’s also an organizational challenge, which requires new thinking and cross-team collaboration.

Bannerbear - API for Automated Image and Video Generation

Bannerbear helps you auto-generate social media visuals, ecommerce banners and more with our API and integrations. Start a free trial with 30 API credits.

Mobile App Experience (MAX) Maturity Assessment

Airship  has launched Mobile Maturity Assessment. It helps analyze the current state of mobile app capability across 6 key dimensions:

1. App Growth
2. App Experience
3. Personalization
4. Automation
5. Experimentation
6. Orchestration

21bn Messages (21 million messages/minute) - Braze

Maintaining 100% uptime while sending more than 21 billion messages, including 3.7 billion emails, over 3 billion webhooks, over 2 billion Content Card impressions—nearly 370 million in-app and in-browser messages, and nearly 12 billion push notifications across iOS, Android and web—at peak speeds of over 21 million messages per minute. Read on for a deeper look at the planning and processes that make it possible.

Upcoming Events

Martech Power List for Loyalty Leaders by Martechvibe

The editorial-led awards show will take place on Dec 15 at Palazzo Versace Dubai. The Martech Power List celebrates individuals and enterprises leading the charge via loyalty strategies that are driven by data, and powered by technology. Read More.

The World Cup of App Experiences - Airship

Discover how Airship can help you leverage the latest innovations in Android 13 and iOS 16 to create the ultimate fan experience – setting your brand apart and creating value in your mobile app. You will learn:

• How to retain the 30%+ of your at-risk fan base on Android 13 
• The art-of-the-possible leveraging Live Activities in iOS 16 to enhance fan experience
• How FotMob was first-to-market with Live Activities, delivering live game updates to football fans worldwide

Thats it for this week. Join our LinkedIn Community "CRM | CDP | CLM | Marketing Automation - MENAPT". See you next Sunday.