5 Benefits of Consistency

Consistency in your messaging and actions offer benefits to enhance every aspect of your life.

1. Sustained success is fueled by consistency.

Until you have tried something new for a while and in a consistent manner, you can't decide if it works or not. How do you measure effectiveness if what you are measuring isn't performed consistently?

Strive to give new initiatives, processes, and organizational structures at least six months before judging them as a success or failure. It's often minor tweaking instead of major overhauls that make the difference.

2. Accountability is enhanced by consistency. 

Require employees to be accountable for their deliverables and goals. They should expect the same in return from your leadership. Put a priority on making time for and being available to your team. Work to establish consistent and recurring meetings when a project or aspect of the business requires attention.

The simple fact is that a set time to report on progress is often the catalyst that moves an initiative to a successful end.

3. Reputation is a product of consistency.

Business growth requires a track record of success. You can't establish a track record if you are constantly shifting gears or trying new tactics. Many efforts fail before they get to the finish line, but not because the tactic was flawed or goals weren't clear. The problem is often that the team didn't stay the course to achieve the objective.

4. Relevance is maintained through consistency.

Your employees and your customers need a predictable flow of information from you. I often see businesses, both small and large, adopt a campaign or initiative only to end it before it gains traction. Generating advertisements, numerous blog entries, weekly newsletters, and continual process changes throughout the year can support consistent messaging.

5. Credibility is heightened by consistency.

Your team pay's as much or more attention to what you do as to what you say. Consistency in your leadership serves as a model for how they will behave. If you treat a meeting as unimportant, don't be surprised when you find they are doing the same to fellow teammates or even customers.

When something doesn't work, I look back at what happened and ask some serious questions. Did we shift gears too quickly? Did part of the team not deliver on a commitment? Or was the expected outcome off base from the start? Most of the time, the reason tracks back to lack of consistency.

There is more to be said on the topic of consistency, and I'd like your views and opinions to continue this discussion; please let me know your thoughts.

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