5 characteristics that make a good app
To create a good mobile app, you should consider a variety of things. First, you need to consider the business needs and what your long-term objectives for having an app are; perhaps it’s to improve business processes or to build better relationships with your customers.
Once you know the needs and objectives of the app, you need to combine eye-catching design with functionality. But, what characteristics make a good mobile app?
Simplicity is key. UI is all about the user, so creating something that they can easily understand and use is essential. A good interface design will gently nudge users to where they need to go.
Consider who your audience is and what they will be doing on your app. Create an interface that will grab their attention. Research is essential at this stage and there’s no shame in looking into what your competitors are doing.
Keep things short and sweet. If there are any forms that customers will need to fill out, make them simple. The last thing you want to do is create a complex form that annoys your customers; we want an app to make things easier for them, not harder.
No one wants to be waiting around for an app or website to load, so ensuring that the app has a fast loading time is vital. As well as optimising the overall performance of the app, having a speedy app will reduce the bounce rate and people will stay on the app for longer. Plus, they are more likely to return to the app.
It is vital to comply with data protection regulations. If you fail to protect the data of users, and information gets leaked, it can cause the business to have its reputation damaged and could also bring along financial penalties.
Identify what safety measures are in place which you can do via an audit. Also, you need to ensure you know exactly what information is being processed, why and on what grounds. An audit can help identify possible data leaks, which can then be stopped.
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Having an excellent user support process will encourage your app to grow, improve user retention, result in receiving good reviews and build a good business reputation. It will drive customer satisfaction and help resolve any issues that may arise quickly.
It is also a great way to identify areas of improvement as it will enable users to give feedback on aspects of the app, and this can result in a better app, overall.
Providing built-in integrations, such as accounting software and inventory systems, unlock additional capabilities for users of your app and enables them to do more with the product. The platforms that we build need to be able to work in sync with other systems to make sure they don't have to input information twice. One of the key benefits of offering an app for your business is that it saves your internal teams time on Adhoc.
“Integrations connect your software to third-party applications so they can share information with each other. They share data from one system to the next to provide you with more features and options while using your software.” – HubSpot
When it comes to apps, there's no harm in copying what works already, the design of our first app was initially based on Instagram and had 5 options at the bottom to choose from because people are used to it and it's super simple and intuitive. It’s vital to consider all users so we ensure that your app is accessible to everyone.
DueTrade founder, Henry Dewing said: “When wanting to have a business app created, put together a list of your must-haves, nice-to-haves and really nice-to-haves! In the first build, start with the must-haves because you don't want to overwhelm the end user, this also keeps the cost down and then add on the nice to haves after as the platform progresses.
If you’re looking to offer customers a customisable, seamless ordering platform, get in touch today and find out how we can help you.