5 Crucial Do’s and Don'ts for Click-worthy CTAs 💡
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When was the last time you signed up for something? For me, it was subscribing to (yet another) design newsletter. Got to stay inspired, you know.
Like any great online offer, it started with a nice value proposition and ended with me clicking submit.
While signing up was an easy click for me, how easy is it to design a click-worthy CTA for your website? Lucky for you, it just got easier with these 5 key do's and don'ts when designing an effective CTA, as well as some CTA examples to get you inspired!
All set? Let's go SiteSeeing! 🚀
5 Crucial Do's & Don'ts for Effective CTAs 💻
Think about all the times you signed up for something in your life. Downloaded an eBook? Subscribed to a streaming service? Rsvp’d for an event?
Each of those signups was likely a result of an effective call to action, paired with a clear value proposition and headlines.
There are multiple factors to consider when writing and designing CTAs, such as tone, placement, and color. Get them right, and you’re all set to drive people to high-intent pages and increase your click-through rate.
Here are five do’s and don’ts for website CTAs that’ll have users clicking their hearts away!
1. DON’T make your CTA small or hidden
✅ Do keep them bold and visible without being disruptive to the user.
A common practice is to place CTAs above the fold on landing pages to keep them visible without users having to scroll. Other placement options with high conversion potential include:
Keep them front and center, simple as that!
2. DON’T use vague or complicated language
✅ Do ensure CTAs are concise, actionable, and straightforward. Why? Attention spans are short.
No one should ever wonder what will happen if they click on a CTA. Keep the copy valuable and tied to an action, such as:
One word can make the difference in whether users click or don’t click, so make every word count!
️3. DON’T blend your CTA with the page’s color scheme
✅ Do use contrasting colors that make your CTA stand out from its background and other elements on the page.
Elements for a well-designed CTA button can include:
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💡Design tip: ensure your CTAs pop by making them look like buttons. Familiar shapes like buttons make it easy for users to identify where to click!
4. DON’T place too many CTAs on one page
✅ Do strategically place CTAs that align with your target audience’s interests and needs.
Overcrowding your page with CTAs can spoil a user’s experience, lead to them not clicking, and result in a conversion rate that falls flat.
Try sticking to only one primary and secondary CTA on a page. Less is more!
5. DON’T use the same CTAs all the time
✅ Do A/B test your CTAs to understand which placements, copy, and designs work best with your audiences.
You can’t assume the same CTAs will work forever, especially when speaking to different users with specific needs.
Find the right formula and score a high conversion rate in no time. Test, test, test!
Ready to design the perfect CTA?
If you enjoyed learning about the dos and don’ts of effective CTAs, keep reading to see examples of click-worthy website CTAs designed by the best B2B tech brands! 👇
Still curious about all things B2B websites? Check out our new podcast ForwardSlash and listen in on some of B2B tech’s brightest minds as they explore how to leverage websites for scalable growth.
Get inspired by these Powerful CTA Buttons🤩
Seeking ideas for your next CTA design? We’ve got you covered.
A beautifully written and designed CTA can make a huge difference in potential customers’ decision-making. To get those creative juices flowing for your next CTA design, here are some examples of eye-catching CTAs you can’t help but click!
Can’t help but click on ClickUp ’s CTAs
ClickUp’s homepage is full of well-designed CTAs, but @ClickUp 3.0 waitlist’s CTA caught our eye. Users can immediately recognize the light button against the dark background. The color change once you hover over the button signals users to click, creating an inviting and interactive experience.
Oh, and we can’t forget about the copy! By prompting users to “discover what’s coming,” this CTA builds excitement for current users and prospective customers who are considering adopting ClickUp. A 10/10 in our books!
Let's keep that inspiration flowing! Discover more inspiring CTA designs in the full version of our newsletter!
Looking for more UI/UX design tips and tricks? 👇 We got you covered in the next edition. Until next time, happy designing!
Hannah Espejo
Marketing Coordinator @Webstacks
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