5 CRUCIAL SKILLS FOR SOCIAL MEDIA MANAGERS:
Susan Sulubu
Social Media Manager Specialist & Brand Designer | Coordinator | Engagement & Community Builder | Creative Content Strategist | Brand Storyteller| Web Developer| Event MC
1. Communication
Since social media is fundamentally a venue for communication, it is crucial for social media professionals to have good communication skills that can adapt to any platform or media.
You must be able to stop what you're doing at a moment's notice to jump on a trending subject or manage an unhappy customer complaint since you are the face of your company on social media.
2. Creativity
The ability to think creatively and act on fresh chances outside of the conventional marketing "rules" is a highly valuable trait for any social media manager.
Many people think creativity is a personality quality that you either have or don't.
For Social media managers to execute their jobs effectively, they must exercise creativity and freedom while adhering to the brand's standards and aesthetic.
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3. Data analysis and reporting
The love of statistics among social media managers is no secret. They devote all of their ingenuity to designing immersive experiences for their customers, but they also have a high regard for the role that data can play in guiding their choices and helping them remain on top of emerging trends.
Journalism and social media management are similar. Data, fact reporting, and story telling are all important components.
4. Design
Instead of being a set of rigid rules, design is a creative process. Always keep in mind that the process is iterative and that you are constantly developing and changing as a designer.
It is the method of communication and the means by which social media managers convey their ideas. As a social media manager, it's crucial to pay attention to both the appearance and what you see.
5. Engagement Skills
To assist clients on social media, it's crucial to have conversational skills and empathy as a social media manager and the person who will probably be replying to at least some of the conversations.
An excellent social media community manager can ask the proper questions to encourage engagement and can respond to inquiries about the product or service.