5 Easy Ways to Increase your Law Firms’ Engagement on Social Media

1) Be personal

Remember to add some personality to your brand, and don't be afraid to build an emotional connection with your audience. Let clients know who they will be working with if they choose to work with you. You don't need to be cheesy and add pictures of what you're having for dinner, but instead, focus on what will resonate with your target audience. For example, post pictures of your desk first thing in the morning. Or take a selfie with one of your happy clients and share their testimonial. Or share a photo of you and your staff at the end of a long day working hard for your clients.

2) Write blogs

Write about relevant content that is popular with your target audience. Sharing a blog post on social media enables people to find your website (deepening their immersion in your brand) and learn more about what you think, stand for and do. It also adds another, deeper layer to your social media posts. 

3) Change your formats

Try mixing your posts up a bit with photos, quotes, GIFs, videos, questions, links to other people's content and behind the scenes peeks into your business. It's important to keep your posts from being stale, so trying different styles and formats will keep your audience more engaged.

4) Make your site mobile-friendly

If you’ve looked at your website analytics lately, you’ll probably have noticed that most visitors to your site are coming from mobile devices, including tablets. So if your website isn’t fully responsive, you’re not offering the best experience to people who visit it.

What’s this got to do with social media? Well, if you want people to visit your website, recommend you, or share your content, you need to make it as easy as possible for them to do so. If someone clicks onto your blog and can’t read it properly because it’s not formatted for a mobile phone, they’ll probably just give up.

However, if your site is mobile responsive, and they love your blog, they’re more likely share it with other people on social media.

5) Use video

Social media loves video, so don’t be afraid to experiment with it for your business. You could do a behind the scenes video, an introductory video, an interview between you and a client, or create a video which stitches testimonials from your clients together.

There are so many different ways you can use video to bring to life your offering on social media.

Disability Law Marketing provides marketing services to law firms across the country, focusing on SSD, MVA, and Mass Tort. Our focus is paid digital and TV, both local and national. For years, DL Marketing has managed accounts of all sizes and budgets for branded local campaigns in digital and local TV, as well as large scale national unbranded campaigns. With a unique media buying approach, and years of experience in Direct-Response advertising for law firms, DL Marketing can help your firm expand. If your firm needs a volume of clients, and are ready to invest in paid advertising, give DL Marketing a call! If you'd like more information, please feel free to contact me at Matt.H@dlmarketingagency.com