5 Essential marketing-specific Google platforms

Introduction

If you're looking to get the most out of Google's marketing platforms, it can be a bit overwhelming. There are many different options that can help you understand your audience and optimize your campaigns. In this guide, we'll go over the top 5 most important Google marketing platforms that will help you grow your business in 2019.

AdWords

AdWords is Google's advertising platform, and it can be used to promote your business, products and services. You can also use AdWords to market your brand.

It's a powerful tool that allows you to drive traffic to your website through search engine marketing (SEM). This type of marketing involves using keywords in an ad that will appear when people search for something related to what you're offering.

Google Trends

Google Trends is a tool that helps you understand how often a search term is searched. It also shows you if the popularity of search terms is growing or declining. You can use Google Trends to compare multiple topics and see their relative popularity over time.

Google Business Profile

Google Business Profile is a free way to tell customers about your business. It helps you show up in local search results and maps, as well as Google+.

The key benefit of creating a Google Business Profile is that it helps you rank higher in local searches. You'll be able to show up above the fold, which means more people will see your listing when they type in something like "pizza delivery near me." This can lead directly to more calls and orders for your business!

It also increases visibility for franchises or chains with multiple locations by allowing users who are looking specifically for those businesses (and not just any pizza place) access to all relevant information about them at once--like hours of operation or contact information--without having to go through each individual site one-by-one

Google Analytics

Google Analytics is a free tool that allows you to track the performance of your website, app or mobile site. It provides you with real-time data about how people are interacting with your content and enables you to see what content is driving traffic or conversions. Google Analytics also offers reports on topics such as acquisition (how visitors found your site), engagement (what they did when they arrived) and conversion rate optimization (CRO).

You can set up goals in Google Analytics so that it tracks specific actions on your website, such as filling out a form or downloading an ebook. This allows you to measure how effective different marketing efforts are at driving these types of results for future campaigns

Google Webmaster Tools

Google Webmaster Tools is a free tool that allows you to search for errors on your website, make changes to your site's code and submit sitemaps to Google. It also gives you access to information about the performance of your pages on Google Search.

Google Search Console (formerly known as Google Webmaster) provides a number of services including:

·        Indexing status reports - View how many pages have been indexed by Googlebot (the crawler used by Google). You can also see if any issues were detected during this indexing process.

·        Sitemaps - Create or manage sitemaps for all languages supported by your website(s). These include images and video files as well as HTML content on each page of the site; You can also specify priority settings for each URL so that important URLs will be crawled more frequently than less important ones;

These are the most important marketing platforms for Google.

Google is the most important marketing platform for any business. It's also the most important platform for marketers, business owners, and small businesses.

Google's platforms help you reach your target audience and track your results so that you can see what works and what doesn't.

Conclusion

Google is an essential part of any marketing strategy. You can use the Google platforms listed above to monitor the performance of your campaigns, optimize them and make sure they're working as well as possible.