The $5 Footlong Employee Suggestion
Riley Moore
CEO Of RM4Tech | Co-Creator Of CrowdUltra & DirectSuggest | LinkedIn Top Voice In Employee Engagement, Innovation Development, Event Planning, Team Management, and Employee Relations
In the competitive world of fast-food franchises, standing out from the crowd requires more than just tasty food. The industry demands creative marketing strategies that capture the public's attention. One such strategy that left a lasting impact on the industry is Subway 's iconic $5 Footlong campaign. Behind this successful marketing initiative lies the story of Stuart Frankel, a Subway franchisee whose innovative suggestion reshaped the brand's image and catapulted Subway to new heights.
Stuart Frankel's journey began in 2004 when he owned and operated a Subway franchise in Miami, Florida. Faced with the challenge of attracting more customers and boosting sales on the weekend, Frankel began brainstorming ideas to revitalize his business. It was during this time that he conceived the concept of offering footlong sandwiches for a flat rate of $5. This was a price point that was both affordable for consumers and profitable for franchisees, ultimately redefining Subway's value proposition.
Frankel's suggestion was initially met with skepticism by Subway's corporate leadership, who were concerned about the potential impact on profitability and brand perception. However, Frankel's unwavering belief in the concept and his persuasive arguments eventually won over the decision-makers at Subway headquarters. With their support, Frankel launched the $5 Footlong campaign at his Miami locations, confident that it would resonate with customers and fuel sales.
The $5 Footlong campaign was launched in 2007 and quickly caught fire, capturing the imagination of consumers across the country. The simplicity and clarity of the offer—any footlong sandwich for just $5—made it easy for customers to understand and impossible to ignore. Before long, Subway's $5 Footlong jingle became a ubiquitous presence in television and radio ads, further cementing the promotion's place in popular culture.
The impact of the $5 Footlong campaign on Subway's business was nothing short of transformative. Not only did it drive a surge in foot traffic and sales, but it also generated widespread buzz and media attention, effectively positioning Subway as a leader in value-oriented dining. The success of the campaign also prompted other fast-food chains to follow suit with their own unique and catchy value-driven promotions, further solidifying Subway's status as an industry innovator.
Stuart Frankel's $5 Footlong campaign stands as a shining example of the profound impact that employee suggestions can have on a company's fortunes. Frankel's creative thinking and entrepreneurial spirit not only revitalized his own Subway franchise but also reshaped the entire fast-food landscape. His story is a testament to the power of innovation and the value of listening to the ideas of employees at all levels of an organization.
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Employee feedback is an important part of creating a high-performance company culture. DirectSuggest has streamlined the employee feedback process so your employees can easily be heard and your company can effectively leverage their collective knowledge.
DirectSuggest makes it simple for employees to make suggestions surrounding company created categories on any device with the assurance they automatically arrive to the proper decision-maker. Every employee can also collaborate on suggestions through voting and commenting to enhance the quality of ideas.
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