5 Great Ways to Improve Your Website for Lead Generation!

It's no secret that lead generation is the key to increasing your sales and your bottom line. One of the best ways to handle this is through your website. But what are some of the best ways to ensure your website is optimized for lead generation?

In the early days of the Internet, it was easy on business websites. They can only add colorful buttons with a call-to-action phrase, such as "Click here to get started!" , And as soon as you see it. But in today's world of internet marketing, it can take a little longer. And strategies to effectively generate new leads on a regular basis.

How does lead generation work on a website?

An extensive research project conducted by Markto shows that only 4% of the new website visitors are willing to buy the original item. However, when you have a website that uses a multi-generational strategy, you can significantly increase that 4% figure.

Why is lead generation so important on a website?

If you are in the business of selling to your customers, your conversation with them will start from your website. This is one of the first places for potential customers to find out more about you before making a purchase decision. As a company, your goal is to get those visitors interested and get them as lead before you leave your website.

The simplest and most basic form of lead capture is through CTA or call to action. This is something we mentioned earlier with our example phrase, "Click here to get started." It's usually a simple command in the form of a button or signup sheet that persuades someone to sign up for a newsletter or keep their email address informed of deals and discounts.

Once they do that, you have successfully captured a lead!

1. Create a landing page!

A landing page is a page on your website that is specifically designed to capture and convert leads. Instead of reaching the homepage of your website, a visitor will first find himself on the landing page. This landing page will have some form or information box where visitors can enter their information (such as an email address or phone number) in exchange for your deal that you are offering them.

Have you ever visited an e-Commerce website, and seen a "new visitor" discount offer after logging in? All you need to do is enter your email address and click the button. You will then receive a promised discount or promo code that will persuade you to shop with it if you have previously been on the fence about it.

In fact, it is a good idea to have multiple landing pages. A Habspot survey found that companies with more than 30 landing pages generated seven times more leads than websites with just one or two landing pages.

2. Automatic emails!

This strategy is a great follow up on the landing page. Once visitors enter their email address in exchange for an offer or agreement, you can set up your email system to automatically send them a "thank you for joining" message. This is also known as kickback email.

This is more than double the engagement rate between newly converted leads and sales staff. Your thank-you email shows potential customers that you've taken the time to address them in person, and you value input. Remember to include a powerful CTA in this email!

What are some good CTAs? Here are some examples:

Click here to get started

Try us out for free!

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Keep it short and to the point, and your visitors will likely respond.

3. Add more forms!

Sign up forms are a quick and easy way to generate new leads. Areas of your website with heavy traffic are lost if you don't use them as a way to catch all of them.

This is a great opportunity to take a closer look at your website to find out which pages have the most traffic. Where do you get most of your lead generation? This may be from a page that you usually do not pay attention to.

Wherever there is heavy traffic, make sure your site area allows these visitors to move forward and take care of them. He is trying his best. Include forms that ask for more contact information, and make sure each page is relevant to the information and style.

4. Offer free downloads or information!

Encourage visitors to take a look at your blog or news update section of your website. There, you can offer special downloads to ebooks or white papers, providing helpful information. This is an especially a good strategy if you are a service or information based company, offer advice or help from experts in your field.

Giving visitors free access to some of their skills is a great opportunity for them. In some blog posts, or on certain web pages, you can include download offers for information or downloads that your visitors can find.

Giving them a little free will encourage them to come back and get a lot for the price they want to pay.

5. Never stop raising

Another hubspot study on email marketing demonstrates the importance of nurturing leads through email communication. From the moment you send that automated thank you message, make sure they know you haven't forgotten about them.

Keep sending them emails containing the content they would like to see. Add exclusive content or free information so your leads can only see if they sign up for your emails.

Make sure each lead is given the right information that matches their interests. Email them often, but not often, or they will start to get angry. Make it short and sweet, get to the point, and offer them something amazing. Then sit back and watch as the lead is inserted!

Promote your lead generation strategy on your own website!

Your website is the perfect place to convert and nurture leads. While most of your traffic may be included in your social media profiles, it is important to make sure that this traffic does not leave you without giving them some contact information. That way, you can continue to offer them deals and special information that will persuade them to stay with you longer.

These strategies take some time to develop, and they will always need to be updated to keep up with current trends. It may seem like a daunting task, but the amount of leads you get (which translates into big sales) is worth it.

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