This week’s The 5 in 5 is a whistlestop tour of what’s new at three of the five Big Tech firms. We start out at Microsoft, which has just introduced a raft of fabulous tools primed to make your Advertising campaigns swifter and more potent than ever—and in the leadup to the festive season, who could say no? We stop by Meta—not to be outdone by Microsoft, they too have released a bunch of awesome new tools specially for marketers focused on lead gen. Google is sharpening up its advertising abuse policies and putting in place measures marketers can adopt to ease the transition to cookieless. Finally, we break away from Big Tech entirely to check in on a fantastic innovation coming out of Snap: ChatGPT-driven AR Lenses!
This week:
- Microsoft launches a whole host of intriguing tools for Advertising
- Meta makes it easier than ever to connect with your target audience through carefully curated ads
- Get in the know: Google further specifies its advertising abuse policies
- We all know the cookieless future is imminent—but what will the transition look like on Google?
- Is this officially… The Future? Snap joins forces with ChatGPT
- Microsoft has just launched a plethora of features, including many automated bidding options for Advertising.
- Among these are Maximize Conversions and Target Cost per Acquisition, available in every market where Microsoft Audience Network is operational.
- Users of Microsoft Advertising can also now benefit from Universal Event Tracking (UET). It’s easy to check if yours is set up correctly: simply enter your URL, and you’ll see whether your UET tag is missing, has timed out, or for some other reason simply isn’t getting traffic. The timing couldn’t be better as the festive season approaches!
- Meanwhile, Microsoft’s Performance Max beta is now open for testing—and the company is welcoming marketers to try it out and give their expert feedback on how the tech giant can improve its usability and efficiency. But Microsoft isn’t the only one pulling out the big guns in the leadup to Christmas…
- Meta is introducing an arsenal of tools for lead generation ads to help businesses connect with potential customers. These include Chat, through which users can initiate a WhatsApp conversation with a company directly via their ad on Facebook or Instagram.
- Then there’s Calls, which is like the reverse of Chat: it enables businesses to call users directly through Facebook.
- There’s also Q&A, whereby advertisers can create a Q&A flow on Ads Manager.
- And as if that wasn’t enough, Meta is also testing AI automation for its campaigns with partners of such calibre as HubSpot and Zapier.
- Google has changed the abuse policies for its free listings and Google Shoppings ads, splitting forbidden ad types into three categories.
- First is compromised sites, which prohibits ads and listings from using hacked or otherwise compromised websites as a destination.
- Then there’s malicious software, which prohibits the intentional distribution of harmful software which could harm or gain unauthorised access to a device or network. This applies not only to ads and listings but also to any host of linked software on the site or app.
- Finally, unwanted software prohibits ads, listings and destinations that violate Google’s Unwanted Software Policy. And speaking of Google…
- As marketers get ready for a cookieless future, Google has been beavering away behind the scenes.
- Moreover, there are lots of things businesses can do to get ahead of the change and ensure as smooth a transition as possible.
- For one, companies can start adapting to Chrome’s depreciation of third-party cookies by opting for privacy-preserving methods of reengagement.
- They can also integrate Privacy Sandbox–Protected Audience API across their Google Ads, Analytics, and Display & Video 360.
- Snap is integrating ChatGPT with its augmented reality (AR) Lenses.
- The giant of short-form is collaborating with OpenAI, whose brainchild ChatGPT can now be used by developers to create new learning, creative and conversational experiences on Snapchat.
- The beta version even supports Snapchat’s In-Lens Digital Goods.
- That means you can integrate revenue models with your Lenses, too. So if you haven’t got in on the action yet, there’s never been a more opportune moment to expand your brand’s reach to Snapchat!
If you’d like to find out more about any of the topics in this week’s The 5 in 5, or you want to enhance your performance marketing but don’t know where to start, don’t hesitate to contact us today! You can either reply directly to this email or get in touch via our website.
Transforming Travel and Hospitality Brands: Market Development Expert at @Roar Media/ Spearheading Brand Visibility and Engagement
1yIt is great to see Microsoft stepping up into the AI Advertising Tools game. Thank you for sharing Pixated!