5 keys to committing to the “Frictionless Student Experience” (FSE)
To make the student experience more fluid, campuses must embrace new technologies but also approaches that can help reduce friction and make life easier for students and professors.
For this, higher education institutions must pivot and constantly update themselves in order to make these infrastructures more connected, smarter and above all focusing on people …
Phygital : On campus et Online
It is about investing in infrastructures that will erase the limit between physical and digital while making the most of the hybridization of prices.
These investments in the digital student experience will help institutions overcome today’s crisis and those that may arise. When choosing a school, digital native students also look for an experience that follows them seamlessly between the physical and digital world. A Phygital Factory integrates experimentation with smart buildings (IoT - Internet of Things) and Edtech in order to train Professors to better include these new approaches in augmented and hybrid classrooms. What better time than their return to campus to accelerate the development of infrastructure and the phygital experience of students?
When choosing a school, digital native students also look for an experience that follows them seamlessly between the physical and digital world
Digital workplace
No Phygital Factory without its digital twin: the digital workplace ! It creates a central point where students, faculty and staff can access useful information and do their jobs from anywhere and whatever device they use. According to the 2021 Gartner Inc. Digital Worker Experience Survey, nearly 80% of users use collaboration tools to work in 2021, up from just over half in 2019. This is a 44% increase since the start of the pandemic. Today’s hybrid work has given us a glimpse into the future of the Workplace. Building an innovative, inclusive and insightful workplace requires a strategy for adopting and using technology to its full potential.
Today’s hybrid work has given us a glimpse into the future of the Workplace
It is also a platform that must comply with FSE requirements to be effective. From student registration, through “student life” and alumni services, a fluid and simple experience improves the overall quality of the administrative process and access to other platforms.
Learning Experience Platform (LXP) et Bigdata
In addition, the new learning experience platforms go well beyond the needs of training departments by taking greater account of the expectations and experiences of learners. They are even centered on the learner and his experience with a major objective: to facilitate the curation of content, provide personalized learning paths, offer recommendations or even facilitate networking. To do this, they integrate algorithms and artificial intelligence allowing adaptive learning based on the big data for learners. This is not nothing, the stakes are high given the multitude of possible educational paths.
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the new learning experience platforms go well beyond the needs of training departments by taking greater account of the expectations and experiences of learners
In addition, these platforms allow the community of learners to be much more engaged in their training and employability by giving them the freedom to choose their training modules from a quantitative and qualitative catalog. A value-added complement to face-to-face courses, the latter of which are requested primarily by students.
face-to-face courses (...) are requested primarily by students
Design Thinking & co-building
Design thinking is an iterative method of collaborative innovation making it possible to respond to a target problem. In this method, humans, their uses and needs are placed at the center of the brainstorming. In its logic of co-building with the students, it also contributes to a frictionless experience! Indeed, they are placed at the heart of the iterative process allowing the digital workplace to evolve while taking their expectations into account. It is also possible to accelerate the transformation by working with Edtech startups who have already gone through this design thinking cycle, for example by inviting them to pitch in the Phygital Factory. It is then a question of creating a whole ecosystem promoting a permanent feedback, fluidifying the student experience to encourage open-innovation and serendipity!
It is a question of creating a whole ecosystem to encourage open-innovation and serendipity
Continuous improvement and the right to make mistakes
The conception of the error differs between countries. In some countries, it is seen as a good opportunity to learn (Learning by doing) and to improve, while in France the error is often tinged with a negative value … It is therefore necessary to establish a possibility of failure if we want to enter into a dynamic of continuous improvement according to the principle of Deming. Continuous improvement also requires an essential and permanent balance between reflection and action: are we doing the right things? Are we doing them correctly?
It is necessary to establish a possibility of failure if we want to enter into a dynamic of continuous improvement according to the principle of Deming
Continuous improvement of the student experience allows campuses to reinvent themselves. Today’s students expect to be able to access everything they need online from their smartphones. Used to using custom apps, they’re ready to have such a simple experience when interacting with their campus, whether it’s checking their schedule, contacting an academic advisor, or checking their financial file details.
By providing a better overall, seamless and frictionless experience for learners, “Phygital” can help increase student recruitments and retain them in this post-pandemic era.