5 LinkedIn Sales Tactics for Startup Growth
Summer's over, so it's time to roll up your sleeves and get ready to boost your LinkedIn game!
With most customer interactions happening online and LinkedIn being a top platform for lead generation, it's essential to use it effectively.
But before diving into 5 lesser-known but highly effective sales tactics, let's hear what other experts have to say 👇
“To effectively book more meetings on LinkedIn, first identify high-engagement posts within your niche and scrape the profiles of those who interacted using a tool like Phantom Buster. Segment these leads by specific criteria relevant to your Ideal Customer Profile (ICP). Approach them with personalized emails, referencing their interaction with the content, and offer additional, free resources relevant to the topic. This method allows you to provide value first, establishing credibility before requesting a meeting, thereby significantly increasing the likelihood of engagement.”
Dom Urniezius , Co-Founder and CEO at GrowTech
“As a startup, it’s crucial to build a strong presence on LinkedIn by posting every day, but remember to focus on sharing insights about trends in your niche rather than just talking about your own company. Utilize different content formats, such as articles, videos, and infographics, to keep your audience engaged and experiment with what works best. Also, make sure to actively engage with others by liking and commenting on their posts to build relationships and increase your visibility. Keep in mind that growing your presence is a long-term game, so stay consistent and avoid the trap of starting, stopping, and starting again. Your persistence will pay off over time!”
Justinas Pasys , Founder and CEO at NGL Ventures
TACTIC 1: LINKEDIN CONTENT THAT SELLS
LinkedIn offers 11 different content types – from text and images to polls and documents. Experiment to see what resonates with your audience. Each message can be adapted into various content formats, improving its impact.
Over the past five years, we’ve experimented with content on our own and clients' LinkedIn profiles. A strong hook is key – ensure the first sentence grabs attention. Share day-to-day photos or meetings, and add value by sharing resources like eBooks or data.
TACTIC 2: MONITORING COMPETITORS ON LINKEDIN
As an admin of your LinkedIn company page, use the Analytics function to monitor your competitors' activity. Track trends and growth rates, and see how your company compares within the industry.
By analyzing which posts are gaining traction, understanding their content strategies, and observing audience engagement, you can:
TACTIC 3: LINKEDIN AUDIO EVENTS
Widely popular in the US and major European markets, LinkedIn Audio Events are a game changer for brand awareness and lead generation. These podcast-style live events offer a less formal yet highly engaging format, allowing users to host live, audio-only conversations directly on the platform. For inspiration, you can explore Linkedist’s past Audio Events here.
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How to utilize audio events for sales:
TACTIC 4: SALES NAVIGATOR
With Sales Navigator, you can take your LinkedIn strategy through a range of powerful features, some of which are lesser-known.
For example, you can add competitors to your Lead List and monitor their activity on LinkedIn, including mentions, discussions, and engagement levels. You can also use the ‘Buyer Intent’ filter to identify potential clients who are ready to make a purchase.
Another valuable feature is referrals. You can identify someone you want to connect with and request an introduction from someone in your network, significantly increasing your chances of building a meaningful connection.
TACTIC 5: COFFEE MEETINGS
Whenever you visit a new city or country or attend an event or conference, make the most of the opportunity to grow your business. Create an organic post to inform your audience about where you’ll be, when, and for how long, and ask your connections for personal introductions.
Also, browse through your connections and arrange meetings. When sending a new connection request, always include a short, personalized message – it increases the acceptance rate and the likelihood of booking a meeting.
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Linkedist Courses for Business
To standout as a business, you have to know some insider tips. The good part? Here at Linkedist , we’ve got you covered.
Our courses cover everything from personal branding to advanced sales techniques, ensuring your team excels on LinkedIn and drives business growth. Learn more here.