5 signs you should switch from Photography to 3D furniture visualization

1. Your competitors are leveraging 3d furniture visualization

If you look at your competitors' websites you may find that they are already using 3D product visualization for furniture instead of simple product photos.

According to a Harris survey, about 66% of shoppers said they would be more likely to shop on a website with 3D and AR imagery rather than 2D imagery. It implies that if your competitors offer these tools and you don't, potential customers will turn to those brands instead - despite you offering better products. In case your competitors are not implementing 3D furniture visualization currently, you using it will prove to be critical to staying one step ahead of your competition.

2. Higher User Engagement

With improved customization options for your online furniture website, furniture shopping becomes fun, engaging, and effortless. Providing shoppers with plenty of customizable product features such as colors, fabrics, & finishes can increase engagement.

Using 3D furniture visualization enables shoppers to spend more time on your website. Because of consuming more time, Google rates your website helpful and significantly increases your Google search position.

To increase engagement further, you can integrate it with Augmented Reality that offers prospects and engaging AR experience. By using an AR app, shoppers can view how the furniture piece would look in reality based on photo-realistic representations & detailed 3D product visualization of your furniture items.

Remember, increased engagement translates into more sales and lesser abandoned carts. The Harris survey found that 60% of shoppers are more likely to buy products displayed in 3D or AR. While 42% said they would pay more for products they could customize.

3. The transition is easy

For example, a brand offers multiple customizable furniture but relies on 2D product photos. It would require a lot of effort & time to get all of the images together. Depending on the number of customizable options, the photographer would require to take thousands of pictures.

This can get too inconvenient for companies offering a wide range of products. It can also slow down the website significantly as the webpage has to load a large number of photos. Slow loading times cause buyers to leave your website.

With 3D furniture visualization professionals, you can easily unite the power of 360-degree product view with lifestyle scenes and bring your digital content into the real world.

You can also include multiple furniture customizing options. This makes for a smooth and efficient transition that gives an in-store experience online & also engages with potential customers. It's a breeze to configure your furniture in 3D Assets to display your revamped product catalogs.

4. Your marketing and sales teams can benefit from it

3D product visualization provides sales teams with appealing resources and product details. They can use them to increase sales dramatically.

For example, your sales reps can use a configurator to show prospects what a custom product would look like using AR technology. Also, they could show the real-time price to the buyers based on the added features. This eliminates any doubts from the customer. Similarly, your website can also tell custom configuration - along with exact prices - without any additional help.

Another benefit is, it makes designing marketing materials more cost-effective. The marketing team can use the same 3D product visualization and place them on different backgrounds for different occasions.

For example, a company may have a special promotion for Diwali and want to advertise it specifically. You can use 3d furniture visualization and place them on festive background themes to suit the Diwali occasion. You can do this for virtually any festival or topic you want your marketing campaign to be about.

5. Product visualization makes your brand responsive

In the furniture eCommerce industry, it is necessary to adapt to new trends & technologies. Otherwise, you may easily lag behind your competition. A 3D configurator could be an integral part of promoting the agility and responsiveness of the brand in many ways:

• With detailed, interactive 3D models, furniture brands can easily let their customers make changes and modify products as per their needs.
• You can also use it to analyze A/B test-specific changes. This allows you to ensure that the changes are what customers want before you implement them permanently.

For transforming the way your customers view your furniture all you need is basic furniture photos along with dimensions. As we develop the 3D product visualization of your furniture items, we share them with you for your feedback before final setup.

Qmetron comprises exceptional professionals who are experts in the field of 3d furniture visualization. We delivered furniture renders to 74 + countries.  www.qmetron.com