5 steps to connect and meet people at a B2B event (The devcom and gamescom edition!)

5 Steps to Connect and Meet People at a B2B Event (The Gamescom Edition!)

Networking at a B2B event like Gamescom can be a game-changer for your business, but making the most of the opportunity requires a strategic approach. Whether you're a veteran or a newcomer to these types of events, following these five steps can help you connect with the right people and make lasting impressions.

1. Plan Your Meetings and Your Objectives

Before you even step foot in the venue, it's crucial to have a clear plan. Identify the key people or companies you want to meet and set specific goals for each meeting. Are you looking to form a partnership, close a deal, or just explore future possibilities? Knowing your objectives will help you stay focused and make the most of your limited time at the event.

Creating a schedule with some buffer time between meetings is also wise—Gamescom can be overwhelming, and you don’t want to miss an important connection because of a time crunch.

2. Use LinkedIn, Meet to Match, and Gamescom/Devcom Platforms

Harness the power of technology to set up meetings in advance. LinkedIn is an excellent platform for reaching out to potential contacts before the event, but don't stop there. Leverage the Gamescom Devcom platform and other event-specific apps like Meet to Match, which are designed to facilitate B2B connections. These tools can help you identify and arrange meetings with the right people, ensuring your schedule is packed with productive encounters.

3. Prepare Your Elevator Pitch—Keep Meetings Under 20 Minutes

An elevator pitch is your best friend at a busy event like Gamescom. Whether you're pitching your product, service, or company, your pitch should be concise, compelling, and clear. Given the fast-paced nature of the event, aim to keep meetings under 20 minutes. This is just enough time to make your key points, address questions, and agree on next steps without overwhelming your contact. Plus, a shorter meeting leaves them wanting more—always a good thing!

4. Capture the Moment—Ask Kindly to Take a Photo

A picture is worth a thousand words, and in the hustle and bustle of Gamescom, it can also be a valuable reminder. After a successful meeting, ask politely if you can take a photo together. This serves two purposes: it solidifies the connection by creating a shared experience, and it gives you a visual cue to accompany your notes later on. Just be sure to get their permission first—it's a small courtesy that can make a big difference.

5. Follow Up—At Least One Week After the Event

The event might be over, but the real work begins once you're back in the office. Make sure to follow up with your new connections within a week of the event. Send a personalized message, referencing something specific from your meeting to remind them of your conversation. This keeps the momentum going and shows that you're serious about building a relationship. A thoughtful follow-up can turn a brief meeting into a lasting partnership.

By following these steps, you can navigate the vast landscape of Gamescom and similar B2B events with confidence, making meaningful connections that drive your business forward. Happy networking!

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