5 Steps I Took to Create a Product That Customers Are Buying (Even in My First Year)

1. Building a business around a product I’m obsessed with

In the past, I tried building a few businesses. However, none of them had a deeper meaning for me—they were fun to create and fun to learn from, but I didn’t have the stamina to grow or sustain them.

I don’t think you need to solve a big problem to grow a business, but I realized I had to solve problems that deeply resonated with me. This connection allows me to understand my customers’ pain points and stay motivated to push forward. For me, those problems are hair loss and scalp issues. I feel the pain, and I’ll keep working to get solutions into the hands of more people.

1. Study, test, and repeat 🔁

This is connected to step one, as my deep obsession drives me to continuously study and test new solutions to my customers’ problems.

1. Documenting the creation process and involving potential customers

Even though I am part of the target audience for Ezecos Hair Oil I knew I needed diverse opinions to refine the product. From the type of bottle to the packaging and usage, I documented every step and shared it on Instagram through posts and stories. I actively asked for feedback and made decisions based on what resonated with my small, engaged audience. This not only improved the product but also built a supportive community—many of whom became my first customers when I launched.

1. Testing the product globally with diverse users

Before officially launching Ezecos Hair Oil, I reached out to people from around the world to test the product. I carefully selected testers based on their locations to evaluate shipping times and on their diverse hair types to ensure the product worked across different needs. Part of our agreement included them sharing honest feedback with me and, ideally, content that could later support the launch. This process not only helped me refine the product and prepare for sales but also built my confidence as a brand owner. It assured me that Ezecos Hair Oil could work for a variety of people, not just for me.

1. Adding a personal touch with each customer

I aim to have a personal connection with my customers as much as possible—whether it’s through DMs or handwritten notes included with every order. This approach allows me to deliver excellent customer service to those who trust our small start-up. It also helps me improve the product, packaging, and deliveries while gathering testimonials that can serve as social proof.