5 Things to Do When Your Angel Investment Fails
As an angel investor, you know that failure is part of the game. No matter how much diligence, hope, and strategy you pour into selecting startups, the inevitable will happen: one of your investments won’t make it. The email or call will come or news alert :), and the founder will let you know that they can no longer continue. It’s not an easy moment—for you, and especially not for them.
Step 1: Breathe and Show Grace
Before anything else, take a deep breath. Remember: most startups fail. This isn’t a reflection of your investing acumen—it’s the nature of the ecosystem.
Instead of reacting with frustration or disappointment, extend empathy and support to the founder. Keep in mind that founders often take on risks that far outweigh what any investor shoulders. Many go without salaries, mortgage their homes, work 80-hour weeks, and pour their hearts into building something from nothing.
Even if you're disappointed, a kind word can mean everything to someone navigating the emotional and financial fallout of their dream’s collapse. A quick note of encouragement like, “I know how hard you worked on this, and I’m proud of the effort you gave. Let me know if there’s anything I can do to help as you navigate what’s next,” goes a long way.
Step 2: Reflect on the Scenarios
Over my journey as an angel investor, I’ve had investments fail for a variety of reasons. While the details differ, the lessons often rhyme. Here are some examples of it happened to me;
Each failure carries lessons, whether it’s about market timing, capital efficiency, founder dynamics, or product strategy.
Step 3: Handle the Mechanics
When an investment fails, there are practical steps you’ll need to address:
Step 4: Reflect and Recalibrate If this is your first loss, give yourself permission to grieve it. Failure is hard, no matter how seasoned you are. But don’t dwell for too long—this is your opportunity to reflect and recalibrate.
Ask yourself:
This is also a great time to revisit your investment thesis and refine your approach.
Step 5: Get Back in the Game The best investors are not defined by their failures but by how they respond to them. Sharpen your saw, get back on your feet, and keep building your portfolio. Angel investing is a long game. One loss doesn’t erase the opportunity to make meaningful, impactful investments in the future.
Closing Thought: Startups are inherently risky, but they also represent boundless potential for innovation and change. By learning from losses, you not only grow as an investor but also become better equipped to support the founders who trust you to be part of their journey. If you’ve experienced a failed investment, what did you learn? I’d love to hear your thoughts in the comments.
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Cheers,
Bell
MD at Assetian | ILPSIE (INSEAD) Alumni | Strategic CFO | Passionate About Driving Financial Excellence & Innovation | Independent Director | Angel Investor | Mentor to Satrtups | Chartered Accountant (India) |
6dTrue that! If things don’t go as planned, take it as a lesson. Learn from it, or better yet, bring in an advisor to guide your next move. Smart investing is all about growing from experience!
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1wInsightful
General Counsel Growth Advisor | TEDx and Keynote Speaker | Board Director | 2x IPO | Former Public Company Corporate Secretary, Chief People Officer, Chief Legal Officer
1wGreat article. For me, my first fail was the ghosting founder. I could have handled the company fail, but the lack of consistent accurate communication? It was good learning.
Finance, Strategy and Operations Leader
1wThis is a fantastic summary! And well-timed as year-end tends to bring some big decisions for founders, their boards, and investors. 😬 Thanks for sharing and here's to lots of great returns in 2025. 🎉
Managing Partner @ Candor Advisors | Investment Banking
1w#nailedit Lisha! Haven’t seen it outlined this clearly and usefully before. Step #3 is great practical guidance and # 4&5 are keys to making that scar tissue pay off 👊🏼