5 Trends In The Auto Industry For 2022 That You Should Follow On
2022 is bound to bring new and exciting changes to the automotive industry. Manufacturers are listening to customers and implementing changes that make, not only the vehicles themselves, but the entire car buying experience one-of-a-kind.
Check out the top 5 automotive trends that will shape 2022:
EV Expansion
EVs have taken the automotive market by storm. With the help of newer manufacturers like Tesla and support from legacy manufacturers such as Ford, the demand for EV is reaching new highs. In 2022, there will be more than 50 production EVs with most being SUVs. They’re not a secret anymore, and admit it, you’ve probably wanted a new EV too.
Lifestyle Alternatives
.Manufacturers are reinventing their application of software and gadgets into new models. It’s not uncommon to watch Netflix while waiting in traffic or get a deep-tissue massage from your carseat on the way to work. In 2022, expect to see more cars that aren’t just tools but an extension of consumer lifestyles.
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Self-driving Features
Vehicles today are some of the most technologically advanced products ever, and the demand for self-driving features is becoming ever more apparent. OEMs are taking note of this, and the self-driving car sector is expected to grow at a rate of 16% worldwide each year. With a heightened emphasis on safety and caution, self-driving cars are likely to be at the top of consumer lists.
More Digital Buyers
What was once a taboo to buy vehicles before a test drive is now becoming commonplace among consumers. Pre-COVID, 2% of vehicle purchases occurred digitally. During 2020, the number jumped to 30%, and there’s no indication of that percentage having a significant decrease in 2022.
Increased CDP Usage
With more online shoppers than ever before, a dealership’s website is an online portal to a virtual showroom. Customers give thousands of data points to dealerships through online shopping, and dealerships need to make sense of it. Anticipate CDP usage to have a significant overtake of CRM market share in 2022.