The 5 Ways to help your sales team win more business in 2024

Setting the right priorities for business and team performance is crucial for a sales leader, especially in B2B New Business Development.

Below are the top 5 priorities, with customer engagement as a central theme:

Priority One: Customer-Centric Sales Effectiveness

The top priority should be the effectiveness of the sales force, with a strong focus on customer engagement. Effectiveness can be measured by looking at the overall win rate and customer satisfaction scores.

Improving the ability to engage customers, win deals, and scale up the approach effectively is essential.

Priority Two: Develop Your Sales Force for Customer Engagement

The path to sales effectiveness is through development, emphasizing customer engagement skills.

Provide ongoing training and coaching for each team member, focusing on building strong customer relationships.

Priority Three: A Positive, Customer-Focused Culture

A positive culture that prioritizes customer engagement reduces turnover and attracts top sales talent.

Creating a workplace environment where sales professionals feel valued and fully aligned with the company's values and customer-centric mission is essential.

Every department should support the sales initiatives through teamwork, collective ideation, and extraordinary customer service.

Superb sales results are a company's ambition, not just a sales department's ambition.

Priority Four: Deep Customer Engagement and Commitment

Successful leaders cultivate deep customer engagement and commitment within their teams. This approach creates a ripple effect, elevating customer interaction standards across the entire sales organization.

Priority Five: Winning New Clients Through Superior Engagement

By prioritizing the above elements, your team will be well-equipped to win new clients and drive net new revenue growth.

Implementing a sales methodology that creates unique value for prospective clients is essential, emphasizing deep understanding and engagement at every stage of the sales process.

Additionally, the Dealmaker Rapid Results program, underpinned by the

Powerful 6-step Dealmaker Method aligns perfectly with these priorities.

By implementing these priorities and leveraging the Dealmaker method, sales leaders can create a high-performing, customer-focused sales organization that consistently wins new business, retains top talent, and frequently closes bigger deals.

Support your team's growth and inspire greater confidence in every customer engagement with these highly focused team and leadership programs.

Book your appointment today, and together let's close 2024 with a huge last quarter.

Leon Potter

Dealmaker Mentor & Speaker