50 important points of my SEO checklist

Checklist

 SEO is a very competitive market today. Therefore, it can be hard to know which web company or SEO agency to choose, and/or if your current agency is doing a good job and selling you their salads, knowing that this is a very specialized and sometimes very technical field and difficult for a neophyte to understand what is often filled with all kinds of acronyms in their salad.

 Bad SEO practices can actually harm your ranking and reputation with search engines, and especially the perception of your prospects. Therefore, it is essential to choose a reputable and respectable SEO agency that uses trusted practices to help your site's organic visibility.

 The first thing to do is to look at their portfolio and see if the sites stand out in the results, regardless of the client's domain name and their own brands. Also in a service company, check to see if there are any geo-located keywords prominently displayed on their site.

 Ze Checklist

 Technical advice

 In addition, check the technical side, which is very often lacking in multiservice agencies, which do everything, but at best half the time.

 - Is the robots.txt file present and what does it contain ?

- Is the htaccess file present and what does it contain for redirects ? 301 or 302 ?

- Does your site contain an SSL certificate ?

- Does the site have a sitemap.xml and is it up to date ?

 - Are the anti-canonicalization redirects effective ?

 - Does the site use microformats like Schema ?

 - Is the site mobile friendly (responsive design) ?

 - Does the site use Parallax ?

 - Does the site use the IndexNow standard ?

 - Is a site map presented in case of a 404 error ?

 - Does the site have a Favicon ?

 - Does the site have dynamic programming or iframe or javascript flaws ?

 - Does the site have important keywords in gif/jpeg/png images ? If so, will you use a figcaption ?

 - Are there pages more than 3 clicks away from the home page ?

 - Is there a breadcrumb trail on the site ?

 - Does the site have a content management system (CMS) ? Open ? Up to date ?

 - Does the image alt text contain text, especially when used as links ?

 - Does the page code weight exceed 100k ?

 - How many pages are indexed ?

 - Do pages contain more than 50 links ?

-  How many external links to your domain have you acquired ?

-  Does the site have at least two statistical tools ? One in real time ?

-  Does the site have any broken links ?

 - When reading a URL, do you understand what the page will contain ?

 - Is a short site map presented in case of a 404 error ?

 - Does the site have a Favicon ?

 - Does the site have any dynamic programming or iframe/ajax/javascript failures ?

 - Are any pages more than 3 clicks away from the home page ?

 - Does the site have a breadcrumb trail ?

 - Do image alt tags have text ?

 - Is the code weight of the pages over 60k ? After 100k Google doesn't even read them anymore!

 - Does the site have at least two web statistics tools ? One in real time ?

 - Are your CMS plugins (add-ons or extensions) up to date ?

 - Does your site have specific meta descriptions for each page ?

 - Does your site contain an internal search engine ?

 General advice

 - Has a competitive analysis been considered ?

 - Will there be a glossary section ?

- Will an FAQ section be required ?

- Does the Career section sell the internal and external environment well ?

 - Will the POS (point of sale) be drillable and end with a specific geo-locative form ?

 - Is the Google My Business (GMB) creation done ?

 - Is responding to reviews (positive/negative) part of your/their job ?

 - Is there an amalgam between SEO and other marketing strategies ?

 - Is the configuration of specific tables and goals in Analytics done ?

 - Will you be networking with local businesses that complement my products and/or services ?

- Etc.

 Then you'll have some questions to ask them.