#55: Best of 2023

The best of 2023: Top 30 reads, top 10 brand activations, and top 12 charts.

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📚 Top 30 Reads of 2023

Web3 + NFTs

• I build, therefore I am. By Joseph Lubin. Link
• A new internet. By Joel John . Link
• Mapping The New Internet. By Joel John Link
• Storing value in digital objects. By Collab+Currency . Link
• Ownership, capitalism, NFTs, and the metaverse.  By Yat Siu . Link
• What’s next for consumer Web3. By 1kx . Link
• The Evolution of NFTs. By World Economic Forum . Link

Web3 for brands

• When the world goes phygital. By Aleksija Vujicic . Link
• The Phygital Stack. By Aleksija Vujicic. Link
• Consumer Brands & Co-Creation. By Aleksija Vujicic. Link
• Crypto-native NFT IP: a new era for consumer brands. By mikey 0x . Link
• Building on passion. By Gaby Goldberg . Link
• The sociology of business. By Ana Andjelic Link
• Building psychological attachment into Web3. By Li Jin  Link
• Brands in Web3. By NFT Tech. Link
• Blockchains & the next generation of fandom. By Amanda Young . Link
• Digiphysical Goods. By 1kx. Link
• The future of Web3 loyalty. By Reddit, Salesforce, Media.Monks & Polygon Labs. Link
• The state of Web3 growth tech. By Safary 🦁 . Link
• The state of virtual brand experiences in 2023. By GEEIQ  Link
• The Case for Product Tokenization (DPP). By BCG. Link

Crypto amp; Macro

• State of Crypto Report 2023. By a16z. Link
• 2023 State of Crypto: Policy Spotlight. By a16z. Link
• Big finance goes blockchain. Link
• Global survey on crypto and Web3. By ConsenSys. Link
• Money, tokens, and games. By Citi. Link
• Blockchain is much more than crypto. By David Solomon. Link
• “Why are we here?” By Erik Voorhees. Link

AI

• AI Canon. By a16z. Link
• 6th annual State of AI report. By Air Street Capital. Link

+ A list of crypto/Web3 market outlooks for 2024.

🔥 Top 10 Brand Activations of 2023

• adidas: BAPE & BUGATTI sneakers Link
• Alo Yoga: Aspen collection Link
• FIAT: Fiat pass loyalty program Link
• KIKI World: Web3 enabled beauty platform Link
• Lacoste: UNDW3 community platform 2.0 Link
• Lufthansa: Uptrip loyalty app Link
• Louis Vuitton: Treasure Trunks Link
• Nike: .SWOOSH Studio; OurForce 1 & “TINAJ” Link
• Porsche: NFT community Link
• Starbucks: Odyssey loyalty campaign Link

As always, much more in full notes for subscribers! Subscribe here.

That’s all for now, folks. Thoughts?

Back to building! 🚀

– Marc

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📈 Top 12 Charts of 2023

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