"+57"...the stories that should not be told

In my content, training, consulting, classes and above all, in my management as head marketing, I undoubtedly promote that having a responsibility as strategists and leaders of massive narratives, we must promote the care of the messages in the content.

Beyond the punctual review of a musical genre and its lyrics (for which there will be experts), those of us who have a forum with products and services of significant scope do concern ourselves with questioning it. Recently in one of my articles, for example, I questioned the care of Sponsorship and who is chosen as spokespersons, all the strategic management and the fundamental aspects (not only in terms of a brand, but in terms of social commitment) that must exist behind.

In Colombia, as expected, opinion leaders in different areas do not conceive that the synergy of these talents from the musical entertainment industry have built this synergy to deliver to the world the story they decided to tell. Of course, they also do not agree that they are made visible in this way.

And I repeat, do these stories really add up? I listen to the story being told and try to find new elements that build and I can't find them.

Didn't the management behind all the relevant talent that participated find a way to give it a twist and surprise the world with another story to tell us?

With the wealth of talent in composers in LATAM and no other narrative was included... Imagine that they had opted for a completely opposite proposal; telling a magical story (that there will be thousands to tell) about Colombia.

Managers... it has been proven that the easy bet is no longer the formula for success.

Furthermore, with the project's cost, this track will be one more and coupled with media criticism... what better bet would a different proposal have been and one that would transcend.

Have you already listened the lyrics of "+57"?