6 Benefits of having an App for your SMB

 The target audience for any business is on mobile. There are no age, country or culture limits. Everyone uses mobile applications.

Therefore, Apps offer enormous benefits that help companies grow and meet their goals. There are many advantages, but next, I am going to tell you the most important.

1. Increase of visibility and Online Traffic

To become the top of mind in the user's mind -the first brand that comes to his head when he thinks of a product- and to occupy that privileged position is the objective of any brand. They all aspire to be on that small list that users have as a reference.

A mobile App increases the visibility of your brand because it ensures that it is present on a device that the user uses continuously: their mobile. This generates a permanent memory and allows access to your products or services to be easy and direct.

On the other hand, this increase in visibility directly affects the increase in Online Traffic to your website, especially if the App is connected to the website.

2. Loyalty

 The App of a business can offer you interesting data on the interactions that users make with it. From their sociodemographic profile - age, sex, place of origin, language ... - to what products interest them or how much time they spend in the application.

This information is very useful to create effective loyalty strategies because they adapt to the psychology of real users of the App.

But, not all the Constructors that are on the market offer the possibility of obtaining this information. At Business Tailor, however, we have a highly advanced analytics panel that provides all this information so that our clients can develop specific strategies to retain and provide real value to users, that is, to generate engagement.

Users can change their minds very soon, especially considering the wide variety of offers that exists today. For this reason, to retain users, it is necessary to offer them the best experience with the brand through services that really add value, and an App is a key to this.

3. SEO positioning

In 2018, Google launched the Mobile-First Index, changing its indexing algorithm to reward the mobile user experience. This means that to be well-positioned in the search engine, it is very important to be adapted to the navigation we do through a Smartphone.

Google indexes the Apps in the search results, and to make the most of it, it is very important to also work on the ASO (App Store Optimization) positioning, to improve the positioning of the Apps in Google Play and App Store.

4. An additional way of Income

The fourth benefit of a mobile application for a company is that it supposes an additional way of income and a new line of business.

For a physical store, for example, Apps are a complementary sales channel where users can find their products/services online. And in the case of a restaurant, enabling home food orders allows them to gain customers and increase turnover.

5. Solution without time limits

Apps allow customers to continue consuming their products or services even if the physical office is closed. One of the most important features of mobile applications is that they allow them to be available to the user 24 hours a day, 7 days a week.

From the point of view of customer satisfaction, this benefit is very important and can be a differentiating point with respect to competing businesses.

6. Push Notifications with Geofencing

 Push notifications with Geofencing are one of the great advantages that the Apps bring to your businesses.

They are a very powerful marketing tool, which allows you to communicate with them when they pass through a certain area. For example, if a user passes in front of the competition establishment, you can send them a Push Notification informing them of an exclusive offer for that day. Or if it is near your store, you can let him know so that he can take a look at the latest news that has arrived.

You will be able to strengthen the relationship with your users exponentially since you will be as close to them as they are to their devices. You can build loyalty by sending promotions, discounts and offers.

3 tools to get the maximum profitability from your Company's Mobile Application

All the benefits that we have described can generate great profitability if you have the right tool.

At Business Tailor, we have provided our CMS with very advanced tools so that all companies can get the most out of their Mobile Application, and in this post, I am going to show you three of the most outstanding ones.

• ASO

Do you know what ASO is?

ASO is App Store Optimization, or what is the same, the term that defines the positioning that an App has in the Android and IOS markets.

As with Web pages, having good positioning is vital to get more downloads. And why is it so important to get more downloads? Easy. Because increasing downloads, in turn, increases conversions and therefore users.

At Business Tailor we have developed a section for the user to work on their ASO strategy. This section is focused on achieving greater visibility and increasing opportunities or leads.

• Analytics

As we pointed out in one of the previous points, one of the most important parts of any mobile marketing strategy is being able to analyze the data that is obtained from all the actions that are launched.

This part is vital to discover what works best, change what doesn't and optimize processes.

At Business Tailor, we have developed a powerful Business Intelligence system analytic also that the person in charge of the App can know how users interact, the most used devices, their location, number of downloads, most used functions ... and be filtered by specific dates.

This valuable information is very important to obtain the maximum profitability from an App. It allows knowing clients and their needs in-depth, therefore better business decisions can be made, boosting the ROI of the business.

• Promotion

Promotion is another of the sections that we have developed so that our clients can monetize their Apps effectively.

Promoting the App is very important to make it known and to increase downloads. The tools we provide are:

Promotional Kit that includes a poster in A4, A5 and A6 format. A Training Poster for employees in A4 format, so that they know the characteristics of the application and can promote it on the spot in the physical location.

These materials are completely customizable, so they can be adapted to the style and corporate image of each company.

On the other hand, our clients can also promote their business's App through Social Networks through our CMS, so that their community can download it directly through a link on their mobile devices.

 Conclusion

In the world, 55% of internet users already buy on mobile and everything indicates that these devices represent almost 75% of total e-commerce transactions in 2021. 

These percentages are too high to underestimate a target audience that demands to find solutions to their needs through mobile devices. And the Apps are tailored to these needs.

There are many benefits to a business of having a mobile application, but in order to enhance them and get the maximum possible return on the investment that a mobile app represents, it is vital to have the right equipment and technology.

Thanks to a multidisciplinary team that works on continuous innovation of our technology, the Business Tailor CMS has highly advanced tools with Business Intelligence, Automatic Marketing functions, promotion, loyalty, etc. focused on getting the maximum profitability to the Apps.