6 Internet Marketing Myths

Every day thousands of people go online to market their business but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or all of them. You can read them below and discover the grain of salt in all of them.

Myth #1: Internet Marketing is EASY

This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not to mention money and anyone who suggests otherwise is trying to sell you a false dream. Granted that it's comparatively easier to brick and mortar in that there's no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved.

Myth #2: ANYONE Can Make Money Online

Folks, this is simply not true. Unless someone gets off their lazy boy recliner and download/read everything they can about internet marketing, and put an action plan in motion, they will never make a dime on the internet. DO NOTHING, MAKE NOTHING.

Myth #3: You Can "GET RICH QUICK" On the Net!

This is the trap that a lot of newbie internet marketers fall into including myself when I first started, why? Because scammers make it sound so easy and let me tell you, chasing "get rich quick strategy" is a WASTE OF TIME, money, and energy. It just won't happen overnight, instead of doing some research and find out what people really want and need then give it to them especially a sense of reality.

Myth #4: It's FREE to Do Business Online

This is one of my favorite myths because I believed it during my first year of internet marketing and it just wasn't true then, it isn't true today. Compared to opening your first coffee shop or gift shop, internet business start-up costs and maintenance costs are pretty low. Once you have your domain set up, you only pay for internet connection, advertising, and ongoing educations, that's it. You can't expect to make money selling free stuff and ask others to do the same. Folks! it takes money to make money.

Myth #5: It's TOO LATE to Market a Business on the Internet

Most internet marketers would love to hear people say, "It's too late now, too many competitors, I should just pack my bags and go home, the internet is too complicated, etc...". You know why? the fewer people they must compete with the better which in turn will make them more money.

The fact is, it's never ever too late to start anything and that includes marketing your business on the Internet. I firmly believe that the internet is not going anywhere, and you should too. Every year the stats will show you the number of people shopping online are increasing, their spending power is growing and the number of people going online is increasing also.

Myth #6: The BIG Money Talk is JUST HYPE

As I've told you before, "it takes money to make money?" Well, it's true, although you will be hard-pressed to find experienced internet marketers to tell how much they spend on promoting and advertising. Sometimes, you must dig a little deeper to find the truth in every hype you read. It's a fact that the people that make a lot of money online also spend a lot of money on advertising, tools, resources, and know-how to get the job done.

If you are willing to take the necessary action to make 'big money' happen for you - it will. It takes time. You can criticize, be skeptical, and sure that 'big money' can't happen for you - and it won't. Sit down and write a financial and a sound business plan.

If you believe that you will succeed, you're right, if you believe that it won't work, you're right also.

To summarize, you have heard people's story how they're making a fortune on the internet and how easy it is, but the reality is some stories are NOT out of this world or unrealistic, but it just doesn't happen overnight. You just have to apply a bit of common sense into it, find what you love to do, have a game plan, stay focused and you might find the right opportunity to make all your dreams come true.

The Business Coaching Hub is focused on empowering start-ups, entrepreneurs, and small business owners with all the knowledge, tools, resources, and support to help you take your business online and to the next level.

If you would like to book a 45-minute free no-obligation online video call to determine what is required to ensure your online presence is effective, then visit my online calendar on this page. Select a date a time that works for you and together we can identify the areas for improvement in your online footprint.

I look forward to meeting you.

Carlos Batista

Business Transformation Specialist

BusinessCoachingHub.co.za