6 Questions to Help You Get Around Your Content Marketing Demons

Do you know what they say about solving any problem? It is to identify what the problem is first.

When you know what the problem is, it becomes easier to look for the answers to solve them.

Most small businesses and entrepreneurs know how important content marketing has become in driving the growth of any business. Still, they just can’t seem to wrap their heads around its importance.

There is always that fear of the unknown that leaves them in a cloud of what, ifs, buts and maybes, holding them back from venturing into content marketing.

Here are six questions entrepreneurs and small businesses often ask about their content marketing journey and their response.

1. Should we do this?

“Should” or “can” we do this is usually one question small businesses or entrepreneurs often ask when considering content marketing for their brand. However, more than they realize, it is necessary to do it because not doing it could come at a heavy cost.

Content marketing as a marketing tool serves different purposes for your brand.

What do you think would happen when you aren’t maximizing it? You risk losing your potential customers to other businesses rendering similar products or services.

2. How does marketing, without talking about or promoting our product/service, help us create leads and sales?

There is this wrong notion that content marketing has to be about your product or services and generating leads to close sales. That is not always the case.

Content marketing is a potent tool that can help you achieve a desired result in the long run without necessarily talking about your product. It is long term and more about creating relationships as against just selling.

3. How can content marketing help address our target audiences throughout the customer purchase journey?

Business is about people and relationships, which is what content marketing helps you achieve. It helps you build and foster relationships with your audience as a thought leader, thereby allowing you to take them through the customer journey beyond the purchase into loyal customers.

4. How does content marketing drive revenue?

Content marketing as a marketing strategy is not instant and doesn’t produce results overnight. It is a process that takes time to start yielding results.

Business has always been about the transactional relationship between one human to another. Humans are emotional by nature, and it reflects in our buying decision. As emotional beings, we are always driven by our emotions to buy from people we trust, and trust is what content marketing helps you create as a business. Over time, this trust leads to purchase, which eventually leads to an increase in revenue.

5. How much is content marketing going to cost?

The better question should be, “what will be the cost if we don’t do it?”

Which do you think would be more expensive?

Content marketing is a long-term investment, so you don’t expect it to be cheap. It sure will cost you money to invest in. But when done well, it will yield 10x more of your investment.

6. Where does one get inspiration for the campaigns?

From a content management plan!

Having a content management plan is how you can successfully execute your content strategy to achieve your desired results in the long run.

Are there other content marketing questions you’ve always wanted to ask? Simply drop them in the comments or DM us.