These Are The 6 Things We Can Learn From Super Bowl Commercials

Today is Super Bowl Sunday.

It will be the ultimate ratings game with an estimated 114 million viewers expected to watch.

Syracuse Professor Robert Thompson said it best when he said “The Super Bowl is really the last of the truly communal TV experiences, making it not only immune to the audience decline that all other programming types are experiencing, but in fact positioned for growth.”

For me, two meaningless teams are playing, but that doesn't mean I won't watch the game.

While I will be forced to watch 60 minutes of football action, I will be excited to watch all the good stuff.

The good stuff, I am talking about is the Super Bowl Commercials.

Companies looking to get their name out to the masses are estimated to pay $7M for a 30-second commercial.

$7 MILLLIOOONNNN DOLLARS!

If you are going to pay that much, then you better have an A+++ type commercial that really cuts through.

So what makes a good commercial?

A good Super Bowl commercial typically has several key elements:

1. Creativity: It needs to be unique and memorable. Super Bowl commercials often stand out because they offer something unexpected or innovative.
2. Emotional Appeal: Whether it's humor, nostalgia, or touching moments, emotions play a significant role. Commercials that resonate emotionally tend to stick with viewers long after the game.
3. Relevance: The commercial should connect with the audience and the cultural zeitgeist. Timely references or themes that resonate with current events can make a commercial more impactful.
4. Entertainment Value: Super Bowl commercials are competing for attention with one of the biggest sporting events of the year. They need to be entertaining enough to capture viewers' interest and hold their attention during breaks.
5. Clear Branding: While creativity is important, the commercial should also effectively communicate the brand and its message. Viewers should be able to remember the product or company being advertised.
6. Memorability: A great Super Bowl commercial is one that viewers talk about long after the game is over. Whether it's because of a catchy jingle, a memorable slogan, or a hilarious moment, the commercial should leave a lasting impression.

Now you might be wondering, what does this have to do with me?

Because my friend, whether you like it or not, you are your own brand.

There are 8 billion people in the world and 330 million Americans.

It can be hard to succeed when you are stuck in the masses.

The only way you can be 1 in a million let alone 1 in 330 million is by leveraging your personal unique selling proposition.

Whether you are a baker to a banker you have a unique capability that makes you, you.

Your objective is to clearly communicate that to people in the fastest, simplest, and most engaging fashion possible.

If you can do that then YOUR BRAND can someday become a household brand.

It won't be easy and it won't be immediate, but by staying consistent and being true to who you are, you will be able to accomplish your goals of serving others.

Good luck.

PS: Let's go Bengals! Super Bowl 2025 here we come!