6 Tips for How to Grab (and Keep) Your Audience’s Attention

Is your audience losing interest?

As an accomplished speaker, #1 best-selling author, and boss pitch coach - you could say I know a thing or two about getting attention. But there’s more to building a business than attracting attention from your ideal audience. Once you have their attention, it’s crucial to also keep it, especially in today’s fast-paced, click-happy, ever-changing, social media world.

Below are my 6 top tips for grabbing and keeping your audience’s attention both on and off the stage:

Ask Questions 

One way to grab attention is to be relevant. Before you jump into any topic that you feel your ideal audience might be interested in - ask questions! Especially if you’re feeling stumped by what’s hitting the mark and what isn’t. Hit up Instagram, Reddit, Twitter, YouTube, Facebook Groups and do the research! What gets your audience fired up? What are they struggling with? What questions do they have? How can you meet them in the middle? Who are they going to for help, and where are they finding these people? These are all important questions that can help you create more programs, presentations, and content that will engage your audience. 

Be Proactive 

Now that you know what your audience is struggling with, it’s time to get to work! Come up with a plan to answer your audience’s questions through your products, services, and presentations, even if it means tweaking them a bit to better fit your audience’s needs. 

Be Interactive

It’s not enough to simply have the answer - give it to them! Talk with your audience, engage in the comment sections, be present at events, show up, and show out! Make every interaction memorable and lively. Remember: no one wants to buy from an insecure bump-on-a-log. Be the best you for your audience whether on stage, on camera, in writing, or in person.

Be Engaging

Storytelling, comedy, and drama are all tactics that get people to listen and listen carefully. Which one are you the best at? Use that strength often to stay relatable to your audience, keep them engaged, and interested in what you have to sell.

Build Authority

One way to build authority is by having all the answers. But another, even more powerful way is by sharing your failures and how you overcame them. Share the struggles you had getting to where you are now. Share why your products or services are different from the competition. Share testimonials that you’ve received from people you’ve worked with. Not only will you start to be the authority in your niche, but you’ll also continue to build that “Know, Like, and Trust” factor that gets people to stay and pay attention.

Keep Learning 

Keep asking questions, keep putting yourself out there, and never stop learning about your audience. Do this until you’re crystal clear on who you’re helping and what they’re struggling with so that way you become the go-to person for that issue. This takes time, trial, and error, but once you nail it, you’ll be the one they call! 

I hope these tips help you with your next event! Need more help? Check out my services and let’s work together!

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Just so we are clear:

You are amazing…

You have the capability to pitch your truth…

People will listen and lean in and BUY!!!…

For those in my community, our late September 2021 Summit, "Pitch Please!" is where we’ll be taking Pitching for Profits to the next new level. 

We’re talking…

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