6 Trends Shaping Melbourne’s Commercial Property Market

Melbourne's commercial real estate sector has experienced a dynamic transformation in recent quarters. With rising demand in certain sub-sectors, shifting investor preferences, and strategic adaptations to market challenges, here are six key trends currently shaping the city’s commercial landscape.

1. Surge in Foreign Investment

Melbourne has experienced a robust rebound in commercial property transactions, with a 48% increase in sales volumes compared to the previous year, reaching $18.7 billion by the third quarter. Foreign investors have played a pivotal role, with major transactions like Hong Kong-based PAG's $315 million acquisition of 367 Collins Street and Aware Super’s $600 million investment in Austrak Business Park. This influx of foreign capital underlines Melbourne’s appeal on the global stage (JLL, 2024).

2. Office Vacancy Challenges

The CBD office market in Melbourne continues to grapple with high vacancy rates, especially within secondary and B-grade assets, with an overall vacancy rate near 17.4%. However, premium and A-grade office spaces in sought-after areas like Melbourne’s East End are seeing steady demand and rental growth. This "flight to quality" trend indicates that businesses are investing in higher-grade spaces to attract employees back in a post-pandemic setting (Colliers, 2024).

3. Industrial Property Outperforming

Melbourne’s industrial property sector has solidified its position as a national leader, with industrial property sales climbing by 66% to reach $8.3 billion. This growth can be attributed to Melbourne’s strategic location near key infrastructure, including the Port of Melbourne, and its competitive rental rates compared to Sydney (JLL, 2024).

4. Build-to-Rent (BTR) Gaining Momentum

As Melbourne’s residential market struggles with supply imbalances, particularly in investor-targeted units, the Build-to-Rent (BTR) sector is gaining momentum. This model addresses the city's rental shortages and affordability concerns, providing long-term housing solutions. With Melbourne’s population growth and rental demand outpacing supply, developers are increasingly optimistic about the BTR sector’s medium-term prospects (Colliers, 2024).

5. Tourism and Events Fueling the Hotel Sector

Melbourne's hotel market has staged a strong recovery from the pandemic downturn, with average daily rates now surpassing pre-COVID levels. The revival of tourism, coupled with corporate events, is a major driver behind this growth. Recent hotel openings, including high-profile brands like W and Ritz Carlton, reflect growing investor

confidence in Melbourne’s tourism potential. With additional hotel projects in the pipeline, Melbourne is poised to retain its status as a leading destination for both leisure and business travel (JLL, 2024).

6. New Investor Preferences Shaping Market Dynamics

Investors are showing a marked preference for commercial assets in high-demand sectors, such as logistics and premium office spaces. This shift is driven by recent price corrections, presenting new entry points for discerning investors. However, with Victorian tax adjustments and fluctuating cap rates, investors are approaching Melbourne’s market with a more strategic focus, often targeting properties that offer either market resilience or opportunities for adaptive reuse, such as residential conversions (Colliers, 2024).

Outlook

Melbourne's commercial market fundamentals remain strong, with continued appeal to both domestic and international investors. The strategic significance of the city’s assets, along with the ongoing demand in logistics and premium property sectors, positions Melbourne for a promising finish to the year. With investor confidence growing, the market is poised for selective, sustainable growth heading into 2025.

Want to discuss this further?

For expert guidance in property strategy, and what it could mean for you as a property investor, book in for a free consultation to make informed decisions, tailored to your investment goals. Don’t let affordability challenges hinder your success. Act now with Search Party Property!